SXSW 2025: Pricing Transparency and Equity in the Creator Economy

Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy
Live from SXSW 2025

Tune in to the live recording of this powerful SXSW 2025 panel featuring Christen Nino de Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and educator Blair Imani (@blairimani), in conversation with Traackr CEO Pierre-Loïc Assayag.

Together, they unpack the challenges and inequities surrounding creator compensation, from the lack of industry standards to the trust issues that stem from opaque pricing practices. This candid conversation offers practical steps for creators, agencies, and brands to build a more transparent, equitable, and professional ecosystem.

What you'll learn:

• Why pay transparency is essential for equity and long-term industry sustainability
• How creators, brands, and agencies can work together to establish fair compensation standards
• Common missteps brands should avoid, including payment delays and exploitative practices
• How trust and clear communication can lead to stronger creator-brand relationships

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Listen now to explore the future of fair pay in the creator economy.

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