State of Influence: Beauty 2021

Pegasus tripled new influencer marketing business with data-driven strategies powered by Traackr.

Decoding top performing influencer marketing strategies for makeup, skincare and hair care brands based on 12 months of influencer activity.

Discover where your brand stands against competition and learn how you can use these types of insights to optimize influencer discovery, compensation and measurement by using Traackr.

How Meliá Hotels International established a data-driven influencer program across its 6 brands and 380 hotels.

Explore how brands scale influencer programs with in-house centers responsible for influencer marketing measurement, standardization and cross-functional coordination.

How amika relaunched in Sephora and exceeded sales targets with an integrated influencer marketing strategy.

This second edition of our annual global research report co-written with Brian Solis evaluates the current state of influencer marketing and predicts the strategic evolution of the practice.

As influencer marketing emerges as one of the most promising approaches to generate authentic impact on social, learn how the practice raises new challenges or questions to luxury brands.

Understand how content marketing and influencer strategy work together to generate results.