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State of Influence: Beauty Trends Q4 2022

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, beauty trends, and engaging content.
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Traackr Case Studies
Influencer Marketing Technology
Budgeting & Compensation
Campaign Management
Marketing Insights & Reports
Influencer Marketing 101
2022 Engagement Rate Benchmark for Branded Influencer Content
Marketing Insights & Reports

The 2022 Engagement Rate Benchmark for Influencer Content

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.
SOI 2022
Report

State of Influence: Beauty Q1 2022

A ranking of top influencer marketing programs from beauty brands, along with an analysis of strategies, trends, and influencer behaviors.
BFGoodrich case study
Traackr Case Studies

BFGoodrich: Influencer Marketing Case Study

How BFGoodrich, a Michelin brand, used influencer marketing to break outside of its motorsport market and reach a younger, engaged audience.
Influencer Marketing 101

How to Explain the Value of Influencer Marketing to Your Exec Team

Struggling to gain support from stakeholders for your influencer marketing campaigns? Nail that next meeting with these tips.
Glossy x Traackr State of Influencer Marketing
Report

Traackr x Glossy: State of Influencer Marketing

A deep-dive report about how top brands are building more successful, measurable, and integrated influencer marketing programs.
Avene Traackr Case Study
Traackr Case Studies

Eau Thermale Avène

How skincare brand, Eau Thermale Avène harnessed traditional word-of-mouth marketing in a digital context using an “always-on” influencer strategy.
The Guide to Social Commerce & Influencer Partnerships
Influencer Marketing Technology

The Guide to Social Commerce & Influencer Partnerships

What is social commerce, and how can brands successfully leverage it?
Beekman 1802 Influencer Marketing Success
Traackr Case Studies

Beekman 1802

How Beekman 1802 became one of the highest performing skincare brands on TikTok and sold out of two product lines at Ulta.
How Colgate-Palmolive streamlined workflows and reduced campaign costs by 40% with Traackr’s influencer marketing platform
Traackr Case Studies

CPG Influencer Marketing: Creating a Win-Win Relationship with Your Agencies

How Colgate-Palmolive streamlined workflows and reduced campaign costs by 40% with Traackr’s influencer marketing platform

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Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
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Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
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Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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