Program Management

Scale Your Influencer Marketing Program

Coordinate and scale influencer marketing across your organization. Gain visibility, standardize workflows, and establish common measurement frameworks.

Traackr for Program Management

Launch the interactive tour

We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data, and global presence.
Santiago Garcia Solimei
Global Director of Social Media, Meliá Hotels International

A Complete Influencer Marketing Platform

Benchmarking
Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.
Paid Campaigns
Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.
Competitive Intelligence
Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.
Governance & Compliance
Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.
Measurement Standardization
Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.
Organic Campaigns
Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.
Influencer Discovery & Vetting
Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.
Affiliate Programs & Social Commerce
Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.
Investment Optimization
Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.
Coordination & Visibility
Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.

Guide to Scaling Influencer Marketing Programs

As you grow your influencer program, get ideas on how to structure your team, budget and, most important, measure performance. This guide will help you make the business case for scaling influencer marketing.
Read Guide

Ready to learn more about running affiliate programs with Traackr?

Contact Sales
The System of Record for Data-Driven Influencer Marketing
Product
Why Traackr
For Brands
For Ecommerce
For CMOs
For Agencies
Company
About
Customers
Careers
Press
Contact
Use cases
Organic Campaigns
Paid Campaigns
Affiliate Programs & Social Commerce
Influencer Discovery & Vetting
Coordination & Visibility
Governance & Compliance
Investment Optimization
Measurement Standardization
Benchmarking
Competitive Intelligence
Resources
Case Studies
Guides and How-Tos
State of Influence Reports
Newsletter
Don’t miss these
Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
The podcast that gives you access to the most sought after experts in influencer marketing.
Listen now
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
Calculate your ROI
Latest from the blog
Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program
4 Tips From hims & hers On Building A Successful Influencer Marketing Program
Top Responsibilities for Influencer Marketing Jobs
See More
2022 Best Influencer Marketing Management Platform

Program Management

Scale Your Influencer Marketing Program

Coordinate and scale influencer marketing across your organization. Gain visibility, standardize workflows, and establish common measurement frameworks.

Get a Demo

How Traackr Helps You Scale Your Program

Influencer Onboarding

Invite influencers to join your program and formally onboard them by collecting relevant information and preferences.

Global System of Record

Manage your influencer program in a global system of record. Keep tabs on influencer marketing activities across your organization.

Relationship Management

Track your relationships with influencers and coordinate across your team with notes, tasks, and custom data.

Program Reporting

Analyze performance across campaigns and brands. Uncover best practices to optimize overall program performance.

Enterprise Grade Scalability

Built for managing large-scale programs spanning global teams and brand portfolios.

Read Guide

You're in Good Company

We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data, and global presence.
Santiago Garcia Solimei
Global Director of Social Media, Meliá Hotels International

A Complete Influencer Marketing Platform

Advanced Influencer Vetting Insights
Evaluate influencers based on performance, audience quality and value alignment.
Essential Brand Safeguards
Find partners aligned with you using customizable values matching.
Social Commerce that Drives Sales
Generate unique links, track conversions and revenue, and pay commissions.
Intelligent Budget Optimization
Take control of your influencer spend by understanding the performance of your investments.
A CRM For Your Influencers
Manage influencer relationships in one centralized database.

Ready to learn more about running affiliate programs with Traackr?

Contact Sales
The System of Record for Data-Driven Influencer Marketing
Product
Why Traackr
For Brands
For Ecommerce
For CMOs
For Agencies
Company
About
Customers
Careers
Press
Contact
Use cases
Organic Campaigns
Paid Campaigns
Affiliate Programs & Social Commerce
Influencer Discovery & Vetting
Coordination & Visibility
Governance & Compliance
Investment Optimization
Measurement Standardization
Benchmarking
Competitive Intelligence
Resources
Case Studies
Guides and How-Tos
State of Influence Reports
Newsletter
Don’t miss these
Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
The podcast that gives you access to the most sought after experts in influencer marketing.
Listen now
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
Calculate your ROI
Latest from the blog
Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program
4 Tips From hims & hers On Building A Successful Influencer Marketing Program
Top Responsibilities for Influencer Marketing Jobs
See More
2022 Best Influencer Marketing Management Platform