How is the Business Model Changing for Influencers Right Now?

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In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing For Influencer Right Now? Answered by micro-influencer Tomi Obebe.

How has quarantine changed her initial content plan for this quarter?
Have any partnerships been cancelled as a result of the change in the world?
Have any new/unexpected partnerships arisen as a result of COVID-19?
How has the nature of her engagement with her audience changed as a result of quarantine?

Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.

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