Top 25 Fashion Brands in Influencer Marketing of 2024

According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow. 

Even more interesting, Millennial and Gen Z consumers ranked fashion products as their #1 product that they are likely to buy on social media. 

Recent data from Traackr’s Fashion State of Influence report also found that fashion brands are likely to continue investing in influencer marketing, turning to creators with larger audiences to drive results. 

With the new year upon us, we figured we’d share the top fashion brands in influencer marketing. 

Below are the top 25 fashion brands in the US, UK and France, ranked by the Brand Vitality Score (VIT) - a metric that evaluates brand visibility, engagement, and trust through influencer content. 

P.S. We also created a list of the top 25 beauty brands in 2024, ranked by VIT. Check it out here.

Top 25 US Fashion Brands By VIT in 2024

1. Nike
   
   • VIT: 967K 
   • Mentions: 84.3k
   • Engagements: 257M
2. Louis Vuitton
   • VIT: 803K
   • Mentions: 26.9K
   • Engagements: 264M
3. Dior
   • VIT: 750K
   • Mentions: 46.5K
   • Engagements: 282M
4. Revolve
   • VIT: 724K
   • Mentions: 47.2K
   • Engagements: 229M
5. Chanel
   • VIT: 642K
   • Mentions: 42K
   • Engagements: 205M
6. Adidas
   • VIT: 622K
   • Mentions: 50.4K
   • Engagements: 192M
7. YSL
   • VIT: 582K
   • Mentions: 37K
   • Engagements: 185M
8. Gucci
   • VIT: 550K
   • Mentions: 31.6K
   • Engagements: 142M
9. Dolce & Gabbana
   • VIT: 547K
   • Mentions: 9.6K
   • Engagements: 137M
10. Zara
    • VIT: 524K
    • Mentions: 77.9K
    • Engagements: 165M
11. SHEIN
    • VIT: 504K
    • Mentions: 80.6K
    • Engagements: 145M
12. Lululemon
    • VIT: 494K
    • Mentions: 43.6K
    • Engagements: 117M
13. Prada
    • VIT: 475K
    • Mentions: 27.1K
    • Engagements: 160M 
14. Abercrombie & Fitch
    • VIT: 450K
    • Mentions: 53K
    • Engagements: 113M
15. Free People
    • VIT: 429K
    • Mentions: 46.8K
    • Engagements: 120M
16. Versace
    • VIT: 414K
    • Mentions: 12.6K 
    • Engagements: 136M
17. Balenciaga
    • VIT: 412K
    • Mentions: 10.9K
    • Engagements: 90.9M
18. Maison Margiela
    • VIT: 351K
    • Mentions: 9.2K
    • Engagements: 104M
19. Victoria's Secret
    • VIT: 334K
    • Mentions: 13.4K 
    • Engagements: 136M
20. H&M
    • VIT: 326K
    • Mentions: 42K
    • Engagements: 71.3M
21. Coach
    • VIT: 312K
    • Mentions: 33.5K
    • Engagements: 84.6M
22. Levi's
    • VIT: 304K
    • Mentions: 22.3K
    • Engagements: 79M
23. Crocs
    • VIT: 294K
    • Mentions: 13.5K
    • Engagements: 69.6M
24. Tiffany & Co
    • VIT: 291K
    • Mentions: 6.9K
    • Engagements: 106M
25. Anthropologie
    • VIT: 286K
    • Mentions: 25.9K
    • Engagements: 73.6M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. 

Sign up for Traackr’s newsletter to get the latest strategies, trends and insights fueling the top brands in influencer marketing. 

Top 25 UK Fashion Brands By VIT in 2024

1. Adidas
   
   • VIT: 329K 
   • Mentions: 26.9k
   • Engagements: 138M
2. H&M
   • VIT: 301K
   • Mentions: 43.4K
   • Engagements: 70.4M
3. Primark
   • VIT: 257K
   • Mentions: 34K
   • Engagements: 59.6M
4. Nike
   • VIT: 202K
   • Mentions: 21.5K
   • Engagements: 50M
5. SHEIN
   • VIT: 180K
   • Mentions: 39.2K
   • Engagements: 40.5M
6. Dior
   • VIT: 165K
   • Mentions: 17.4K
   • Engagements: 51.9M
7. YSL
   • VIT: 145K
   • Mentions: 9.7K
   • Engagements: 58.6M
8. ASOS
   • VIT: 139K
   • Mentions: 22.8K
   • Engagements: 38.8M
9. Zara
   • VIT: 139K
   • Mentions: 21.3K
   • Engagements: 33.5M
10. Chanel
    • VIT: 98.9K
    • Mentions: 14.4K
    • Engagements: 30.1M
11. Gucci
    • VIT: 87.4K
    • Mentions: 10.2K
    • Engagements: 31.1M
12. Cartier
    • VIT: 82.8K
    • Mentions: 3.3K
    • Engagements: 39.2M
13. Prada
    • VIT: 80.2K
    • Mentions: 9.1K
    • Engagements: 29M 
14. Louis Vuitton
    • VIT: 72.8K
    • Mentions: 7.4K
    • Engagements: 25M
15. Boohoo
    • VIT: 71.5K
    • Mentions: 18.9K
    • Engagements: 17.8M
16. Loewe
    • VIT: 68.9K
    • Mentions: 6.4K 
    • Engagements: 25.4M
17. COS Store
    • VIT: 66.1K
    • Mentions: 9.9K
    • Engagements: 19.6M
18. New Balance
    • VIT: 60.9K
    • Mentions: 10.1K
    • Engagements: 18.3M
19. Armani
    • VIT: 59.8K
    • Mentions: 4.2K 
    • Engagements: 24.2M
20. Crocs
    • VIT: 58.5K
    • Mentions: 4K
    • Engagements: 15.4M
21. Hermes
    • VIT: 57.9K
    • Mentions: 5.4K
    • Engagements: 17.3M
22. Arket
    • VIT: 57.1K
    • Mentions: 7.8K
    • Engagements: 13.8M
23. UGG
    • VIT: 53.7K
    • Mentions: 5.9K
    • Engagements: 16.7M
24. Victoria's Secret
    • VIT: 53K
    • Mentions: 2K
    • Engagements: 24.2M
25. Gymshark
    • VIT: 52.5K
    • Mentions: 4.3K
    • Engagements: 15.6M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. 

Sign up for Traackr’s newsletter to get the latest strategies, trends and insights fueling the top brands in influencer marketing.

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Top 25 FR Fashion Brands By VIT in 2024

1. SHEIN
   
   • VIT: 148K 
   • Mentions: 22.2k
   • Engagements: 41.7M
2. Adidas
   • VIT: 135K
   • Mentions: 13.3K
   • Engagements: 46.3M
3. Dior
   • VIT: 107K
   • Mentions: 12K
   • Engagements: 39M
4. Nike
   • VIT: 102K
   • Mentions: 9.2K
   • Engagements: 30M
5. Louis Vuitton
   • VIT: 96.6K
   • Mentions: 6.4K
   • Engagements: 37.3M
6. Chanel
   • VIT: 71.6K
   • Mentions: 10K
   • Engagements: 23.9M
7. Zara
   • VIT: 71.6K
   • Mentions: 11K
   • Engagements: 23.3M
8. YSL
   • VIT: 60.7K
   • Mentions: 6.9K
   • Engagements: 18.8M
9. Chloe
   • VIT: 49.4K
   • Mentions: 2.4K
   • Engagements: 7.5M
10. Gucci
    • VIT: 47.1K
    • Mentions: 4.6K
    • Engagements: 17.8M
11. Hermes
    • VIT: 42.4K
    • Mentions: 5.7K
    • Engagements: 13.5M
12. POLÈNE
    • VIT: 42.2K
    • Mentions: 5.7K
    • Engagements: 13.8M
13. The North Face
    • VIT: 39.5K
    • Mentions: 1.6K
    • Engagements: 12.6M 
14. Coach
    • VIT: 39.4K
    • Mentions: 3K
    • Engagements: 7.6M
15. Celine
    • VIT: 38.8K
    • Mentions: 6.8K
    • Engagements: 10.4M
16. Puma
    • VIT: 36K
    • Mentions: 3.5K 
    • Engagements: 11.2M
17. APM Monaco
    • VIT: 34.7K
    • Mentions: 1.6K
    • Engagements: 13.7M
18. Miu Miu
    • VIT: 34K
    • Mentions: 3.1K
    • Engagements: 12.9M
19. Prada
    • VIT: 33.8K
    • Mentions: 3.8K 
    • Engagements: 10.5M
20. Lacoste
    • VIT: 33.7K
    • Mentions: 2.8K
    • Engagements: 13.3M
21. Paco Rabanne
    
    • VIT: 31.3K
    • Mentions: 1.9K
    • Engagements: 8.5M
22. H&M
    • VIT: 29.9K
    • Mentions: 4.5K
    • Engagements: 10.5M
23. Versace
    • VIT: 28.7K
    • Mentions: 1.3K
    • Engagements: 12.6M
24. Primark
    • VIT: 27.6K
    • Mentions: 4.1K
    • Engagements: 7M
25. Armani
    • VIT: 26.5K
    • Mentions: 1.4K
    • Engagements: 7.7M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. 

Sign up for Traackr’s newsletter to get the latest strategies, trends and insights fueling the top brands in influencer marketing. 

Methodology

This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. The top fashion brand lists were sourced from analyzing influencers in the United States, United Kingdom and France who produced content mentioning at least one of the 342 brands from Traackr’s Fashion Brand Leaderboard. 

We analyzed the content produced and shared by these influencers from January 2024 - October 2024. 

What is the Brand Vitality Score (VIT)?

Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper. 

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Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.

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Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.

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Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.

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You can learn more about VIT here.