Influencer marketing has become a cornerstone strategy for the beauty industry. 

According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow. 

Even more interesting, recent data from Traackr’s Beauty State of Influence report indicates that investment in influencer programs will only increase. Not only are beauty brands seeing a good return on investment (ROI) from their influencer programs, beauty creator’s audience engagement is increasing year-over-year. 

So which beauty brands “won” influencer marketing this year?

Below are the top 25 beauty brands in the US, UK and France, ranked by the Brand Vitality Score (VIT) - a metric that evaluates brand visibility, engagement, and trust through influencer content. You’ll also find the top 10 beauty brands ranked by VIT across 4 categories – Makeup, Skincare, Hair Care and Fragrance. 

P.S. We also created a list of the top 25 fashion brands in 2024, ranked by VIT. Check it out here.

Top 25 US Beauty Brands By VIT in 2024

1. Sephora
   
   • VIT: 1.86M 
   • Mentions: 154k
   • Engagements: 536M
2. L'Oréal Paris
   • VIT: 931K
   • Mentions: 44K
   • Engagements: 186M
3. Rare Beauty
   • VIT: 866K
   • Mentions: 86.9K
   • Engagements: 360M
4. Kylie Cosmetics
   • VIT: 641K
   • Mentions: 14.8K
   • Engagements: 127M
5. Fenty Beauty
   • VIT: 605K
   • Mentions: 78.9K
   • Engagements: 296M
6. Ulta Beauty
   • VIT: 566K
   • Mentions: 59.4K
   • Engagements: 148M
7. e.l.f.
   • VIT: 495K
   • Mentions: 103K
   • Engagements: 221M
8. YSL
   • VIT: 494K
   • Mentions: 55.9K
   • Engagements: 193M
9. Huda Beauty
   • VIT: 478K
   • Mentions: 75.5K
   • Engagements: 228M
10. Charlotte Tilbury
    • VIT: 474K
    • Mentions: 76.4K
    • Engagements: 237M
11. Dior
    • VIT: 436K
    • Mentions: 45.6K
    • Engagements: 202M
12. r.e.m Beauty
    • VIT: 436K
    • Mentions: 8.9K
    • Engagements: 97.3M
13. Maybelline
    • VIT: 435K
    • Mentions: 54.7K
    • Engagements: 180M 
14. Colourpop Cosmetics
    • VIT: 425K
    • Mentions: 58.4K
    • Engagements: 214M
15. NYX Cosmetics
    • VIT: 424K
    • Mentions: 90.9K
    • Engagements: 173M
16. Skkn
    • VIT: 421K
    • Mentions: 2.9K 
    • Engagements: 34.6M
17. MAKEUP BY MARIO
    • VIT: 410K
    • Mentions: 52.5K
    • Engagements: 158M
18. MAC Cosmetics
    • VIT: 405K
    • Mentions: 79.3K
    • Engagements: 161M
19. Rhode Skin
    • VIT: 405K
    • Mentions: 31.1K 
    • Engagements: 170M
20. Milk Makeup
    • VIT: 381K
    • Mentions: 44.5K
    • Engagements: 199M
21. Tarte
    • VIT: 375K
    • Mentions: 45.3K
    • Engagements: 122M
22. Sol De Janeiro
    • VIT: 365K
    • Mentions: 18.3K
    • Engagements: 115M
23. Neutrogena
    • VIT: 359K
    • Mentions: 9.3K
    • Engagements: 32.5M
24. Too Faced
    • VIT: 341K
    • Mentions: 49.4K
    • Engagements: 153M
25. Summer Fridays
    • VIT: 334K
    • Mentions: 33.1K
    • Engagements: 121M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter. 

Top 10 US Makeup & Cosmetics Brands By VIT in 2024

1. Rare Beauty
   
   • VIT: 825K 
   • Mentions: 85.6k
   • Engagements: 347M
2. Kylie Cosmetics
   • VIT: 560K
   • Mentions: 14.2K
   • Engagements: 115M
3. Fenty Beauty
   • VIT: 525K
   • Mentions: 72.8K
   • Engagements: 264M
4. Huda Beauty
   • VIT: 478K
   • Mentions: 75.5K
   • Engagements: 228M
5. L'Oréal Paris
   • VIT: 467K
   • Mentions: 28K
   • Engagements: 100M
6. e.l.f.
   • VIT: 445K
   • Mentions: 94.3K
   • Engagements: 198M
7. r.e.m Beauty
   • VIT: 436K
   • Mentions: 8.9K
   • Engagements: 97.3M
8. Maybelline
   • VIT: 435K
   • Mentions: 54.7K
   • Engagements: 180M
9. Colourpop Cosmetics
   • VIT: 425K 
   • Mentions: 58.4K
   • Engagements: 214M
10. NYX Cosmetics
    • VIT: 424K
    • Mentions: 90.9K
    • Engagements: 173M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter. 

Top 10 US Skincare Brands By VIT in 2024

1. CeraVe
   
   • VIT: 327K 
   • Mentions: 12.1k
   • Engagements: 52.2M
2. Neutrogena
   • VIT: 294K
   • Mentions: 6.4K
   • Engagements: 18.3M
3. Glow Recipe
   • VIT: 238K
   • Mentions: 21.1K
   • Engagements: 125M
4. Drunk Elephant
   • VIT: 235K
   • Mentions: 11.3K
   • Engagements: 116M
5. Sol De Janeiro
   • VIT: 223K
   • Mentions: 10.6K
   • Engagements: 78.1M
6. Laneige
   • VIT: 214K
   • Mentions: 14.7K
   • Engagements: 80.1M
7. Summer Fridays
   • VIT: 201K
   • Mentions: 16.5K
   • Engagements: 68.9M
8. Rhode Skin
   • VIT: 198K
   • Mentions: 15K
   • Engagements: 86.1M
9. La Roche-Posay
   
   • VIT: 190K 
   • Mentions: 23K
   • Engagements: 52.9M
10. L'Oréal Paris
    
    • VIT: 140K
    • Mentions: 4.8K
    • Engagements: 23M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter. 

Top 10 US Hair Care Brands By VIT in 2024

1. L'Oréal Paris
   
   • VIT: 329K 
   • Mentions: 11.3k
   • Engagements: 62.7M
2. Redken
   • VIT: 275K
   • Mentions: 132K
   • Engagements: 66.9M
3. Dyson
   
   • VIT: 215K
   • Mentions: 16.1K
   • Engagements: 55M
4. K18
   • VIT: 207K
   • Mentions: 66.8K
   • Engagements: 64.8M
5. Olaplex
   • VIT: 191K
   • Mentions: 54.7K
   • Engagements: 59.1M
6. CÉCRED
   • VIT: 191K
   • Mentions: 5.2K
   • Engagements: 45.2M
7. Cosmoprof
   • VIT: 154K
   • Mentions: 41.5K
   • Engagements: 47.3M
8. Amika
   • VIT: 140K
   • Mentions: 24.9K
   • Engagements: 38.5M
9. Kerastase
   
   • VIT: 136K 
   • Mentions: 19.2K
   • Engagements: 35.5M
10. Salonsentric
    
    • VIT: 117K
    • Mentions: 48.5K
    • Engagements: 26.9M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter. 

Top 10 US Fragrance Brands By VIT in 2024

1. Sol De Janeiro
   
   • VIT: 117K 
   • Mentions: 5.8k
   • Engagements: 28.5M
2. Dior
   • VIT: 100K
   • Mentions: 5.8K
   • Engagements: 35.9M
3. YSL
   
   • VIT: 83.9K
   • Mentions: 8.7K
   • Engagements: 23.6M
4. Kylie Cosmetics
   • VIT: 80.1K
   • Mentions: 634
   • Engagements: 12M
5. Armani
   • VIT: 58.4K
   • Mentions: 4.8K
   • Engagements: 18.3M
6. Orebella
   
   • VIT: 56.9K
   • Mentions: 413
   • Engagements: 24.7M
7. Chanel
   • VIT: 51.1K
   • Mentions: 4.5K
   • Engagements: 17.7M
8. Viktor and Rolf
   
   • VIT: 45.6K
   • Mentions: 5.4K
   • Engagements: 11M
9. Kayali
   
   • VIT: 44.4K 
   • Mentions: 9K
   • Engagements: 16.8M
10. Lancôme
    
    • VIT: 42K
    • Mentions: 3.1K
    • Engagements: 12.2M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter. 

Top 25 UK Beauty Brands By VIT in 2024

1. L'Oréal Paris
   • VIT: 443K
   • Mentions: 29K
   • Engagements: 125M
2. NYX Cosmetics
   • VIT: 284K
   • Mentions: 37.5K
   • Engagements: 113M
3. Maybelline
   • VIT: 279K
   • Mentions: 26.6K
   • Engagements: 94.8M
4. Charlotte Tilbury
   • VIT: 276K
   • Mentions: 61.9K
   • Engagements: 125M
5. YSL
   • VIT: 259K
   • Mentions: 16.8K
   • Engagements: 104M
6. Huda Beauty
   • VIT: 255K
   • Mentions: 45.9K
   • Engagements: 109M
7. Garnier
   • VIT: 228K
   • Mentions: 10.3K
   • Engagements: 33M
8. Armani
   • VIT: 194K
   • Mentions: 14.1K
   • Engagements: 68.3M
9. NARS  
   • VIT: 175K
   • Mentions: 37.7K
   • Engagements: 85.9M
10. MAC Cosmetics
    • VIT: 174K
    • Mentions: 40.9K
    • Engagements: 68.7M
11. e.l.f
    • VIT: 171K
    • Mentions: 21.7K
    • Engagements: 66.1M
12. Fenty Beauty
    • VIT: 158K
    • Mentions: 24.2K
    • Engagements: 70.1M 
13. Lancôme
    
    • VIT: 148K
    • Mentions: 10.5K
    • Engagements: 63.1M
14. Dior
    • VIT: 144K
    • Mentions: 18.8K
    • Engagements: 60.6M
15. Rimmel London
    • VIT: 138K
    • Mentions: 15.8K 
    • Engagements: 43.3M
16. Rare Beauty
    • VIT: 124K
    • Mentions: 17.6K
    • Engagements: 52.6M
17. Sephora
    • VIT: 122K
    • Mentions: 17.3K
    • Engagements: 36.7M
18. Anastasia Beverly Hills
    • VIT: 111K
    • Mentions: 19K 
    • Engagements: 48.8M
19. La Roche-Posay
    • VIT: 99.9K
    • Mentions: 5.2K
    • Engagements: 18.4M
20. Benefit Cosmetics
    • VIT: 99.7K
    • Mentions: 12K
    • Engagements: 46.6M
21. P. Louise Makeup Academy
    • VIT: 99.4K
    • Mentions: 33.3K
    • Engagements: 36.3M
22. Milk Makeup
    • VIT: 98.1K
    • Mentions: 8.4K
    • Engagements: 44.3M
23. Kerastase
    • VIT: 97.8K
    • Mentions: 6.2K
    • Engagements: 26M
24. GHD
    • VIT: 96.5K
    • Mentions: 28.1K
    • Engagements: 26.3M
25. Hourglass
    • VIT: 92.8K
    • Mentions: 15.3K
    • Engagements: 42.2M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 UK Makeup & Cosmetics Brands By VIT in 2024

‍

1. NYX Cosmetics
   • VIT: 284K
   • Mentions: 37.5K
   • Engagements: 113M
2. Maybelline
   • VIT: 279K
   • Mentions: 26.6K
   • Engagements: 94.9M
3. Huda Beauty
   
   • VIT: 255K
   • Mentions: 45.9K
   • Engagements: 109M
4. YSL
   • VIT: 210K
   • Mentions: 13.7K
   • Engagements: 89.1M
5. Charlotte Tilbury
   • VIT: 205K
   • Mentions: 49K
   • Engagements: 93.5M
6. L'Oréal Paris
   • VIT: 184K
   • Mentions: 13K
   • Engagements: 69M
7. NARS
   • VIT: 175K
   • Mentions: 37.7K
   • Engagements: 85.9M
8. MAC Cosmetics  
   • VIT: 168K
   • Mentions: 39.2K
   • Engagements: 65.8M
9. Armani
   • VIT: 160K
   • Mentions: 11.2K
   • Engagements: 57.3M
10. e.l.f.
    • VIT: 152K
    • Mentions: 19.4K
    • Engagements: 59.1M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 UK Skincare Brands By VIT in 2024

1. Garnier
   • VIT: 168K
   • Mentions: 8.8K
   • Engagements: 27.3M
2. L'Oréal Paris
   • VIT: 131K
   • Mentions: 5.9K
   • Engagements: 27.6M
3. La Roche-Posay
   
   • VIT: 99.9K
   • Mentions: 5.2K
   • Engagements: 18.4M
4. CeraVe
   • VIT: 87.1K
   • Mentions: 5K
   • Engagements: 17.6M
5. Kiehl's
   • VIT: 67.4K
   • Mentions: 3.4K
   • Engagements: 22.1M
6. Elemis
   • VIT: 61.5K
   • Mentions: 10.6K
   • Engagements: 23M
7. Lancôme
   • VIT: 53.2K
   • Mentions: 2.4K
   • Engagements: 17M
8. Charlotte Tilbury
   • VIT: 53.2K
   • Mentions: 11.2K
   • Engagements: 23.9M
9. Tatcha
   • VIT: 44.8K
   • Mentions: 5.6K
   • Engagements: 22M
10. Drunk Elephant‍
    • VIT: 42.9K
    • Mentions: 3.1K
    • Engagements: 15.9M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 UK Hair Care Brands By VIT in 2024

1. L'Oréal Paris
   • VIT: 127K
   • Mentions: 10.2K
   • Engagements: 29M
2. Kerastase
   • VIT: 97.8K
   • Mentions: 6.2K
   • Engagements: 26M
3. GHD
   
   • VIT: 96.5K
   • Mentions: 28.1K
   • Engagements: 26.3M
4. Garnier
   • VIT: 59.9K
   • Mentions: 1.6K
   • Engagements: 6M
5. Redken
   • VIT: 59.9K
   • Mentions: 25.5K
   • Engagements: 15.9M
6. Dyson
   • VIT: 47.6K
   • Mentions: 4.9K
   • Engagements: 13.3M
7. Olaplex
   • VIT: 38.8K
   • Mentions: 22.6K
   • Engagements: 10.6M
8. Matrix
   • VIT: 38.4K
   • Mentions: 7.5K
   • Engagements: 12M
9. L'Oréal Professional
   • VIT: 38.4K
   • Mentions: 25.5K
   • Engagements: 7.2M
10. Wella Professional‍
    • VIT: 34.3K
    • Mentions: 23K
    • Engagements: 5.7M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 UK Fragrance Brands By VIT in 2024

1. Armani
   • VIT: 35K
   • Mentions: 1.8K
   • Engagements: 7.1M
2. YSL
   • VIT: 31.3K
   • Mentions: 1.6K
   • Engagements: 5.7M
3. Prada
   
   • VIT: 21.2K
   • Mentions: 1K
   • Engagements: 4.5M
4. Dior
   • VIT: 21K
   • Mentions: 2.3K
   • Engagements: 6.3M
5. Jo Malone
   • VIT: 20.8K
   • Mentions: 3.3K
   • Engagements: 4.6M
6. Valentino
   • VIT: 19.8K
   • Mentions: 1K
   • Engagements: 3.9M
7. Sol De Janeiro
   • VIT: 19.4K
   • Mentions: 1.9K
   • Engagements: 4M
8. Lancôme
   • VIT: 18.7K
   • Mentions: 1.1K
   • Engagements: 5.5M
9. Charlotte Tilbury
   • VIT: 18.3K
   • Mentions: 2.4K
   • Engagements: 8.1M
10. Kayali
    • VIT: 14.5K
    • Mentions: 3.5K
    • Engagements: 4.5M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 25 FR Beauty Brands By VIT in 2024

1. Sephora
   • VIT: 242K
   • Mentions: 19.2K
   • Engagements: 92.3M
2. L'Oréal Paris
   • VIT: 217K
   • Mentions: 10.4K
   • Engagements: 41.1M
3. NYX
   • VIT: 174K
   • Mentions: 12.2K
   • Engagements: 57.5M
4. Maybelline
   • VIT: 173K
   • Mentions: 7.6K
   • Engagements: 44.3M
5. Garnier
   • VIT: 162K
   • Mentions: 2.4K
   • Engagements: 20.5M
6. YSL
   • VIT: 116K
   • Mentions: 8.2K
   • Engagements: 38.2M
7. Huda Beauty
   • VIT: 88K
   • Mentions: 9.6K
   • Engagements: 47.2M
8. Fenty Beauty
   • VIT: 76.5K
   • Mentions: 6K
   • Engagements: 36.6M
9. Charlotte Tilbury
   • VIT: 69.1K
   • Mentions: 6.9K
   • Engagements: 36.9M
10. Lancôme
    • VIT: 67.3K
    • Mentions: 6.2K
    • Engagements: 21.7M
11. Dior
    • VIT: 66.6K
    • Mentions: 8K
    • Engagements: 28.4M
12. La Roche-Posay
    • VIT: 62.6K
    • Mentions: 2.1K
    • Engagements: 9.1M 
13. Rare Beauty
    
    • VIT: 58.5K
    • Mentions: 5.5K
    • Engagements: 32.4M
14. Mixa
    • VIT: 51.8K
    • Mentions: 1K
    • Engagements: 6.8M
15. Armani
    • VIT: 50.9K
    • Mentions: 3.6K 
    • Engagements: 17.9M
16. CeraVe
    • VIT: 50.3K
    • Mentions: 1.3K
    • Engagements: 6.8M
17. L'Oréal Professional
    • VIT: 48.8K
    • Mentions: 6.2K
    • Engagements: 10M
18. MAC Cosmetics
    • VIT: 47.1K
    • Mentions: 6.9K 
    • Engagements: 17.7M
19. Erborian
    • VIT: 46.7K
    • Mentions: 2.6K
    • Engagements: 10.7M
20. Sheglam
    • VIT: 38.9K
    • Mentions: 3.9K
    • Engagements: 14.6M
21. Dyson
    • VIT: 37.5K
    • Mentions: 1.2K
    • Engagements: 10.4M
22. Dessange
    • VIT: 36.2K
    • Mentions: 1.1K
    • Engagements: 6.3M
23. Uriage
    • VIT: 35.8K
    • Mentions: 871
    • Engagements: 3.9M
24. Kiko Milano
    • VIT: 35.8K
    • Mentions: 4.2K
    • Engagements: 16.8M
25. Benefit Cosmetics
    • VIT: 31.3K
    • Mentions: 3.8K
    • Engagements: 18.2M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 FR Makeup & Cosmetics Brands By VIT in 2024

1. NYX
   • VIT: 174K
   • Mentions: 12.2K
   • Engagements: 57.5M
2. Maybelline
   • VIT: 173K
   • Mentions: 7.6K
   • Engagements: 44.3M
3. L'Oréal Paris
   
   • VIT: 109K
   • Mentions: 5.2K
   • Engagements: 24.6M
4. YSL
   • VIT: 94.2K
   • Mentions: 5.4K
   • Engagements: 30.6M
5. Huda Beauty
   • VIT: 88K
   • Mentions: 9.6K
   • Engagements: 47.2M
6. Rare Beauty
   • VIT: 58.1K
   • Mentions: 5.4K
   • Engagements: 31.9M
7. Fenty Beauty
   • VIT: 56.9K
   • Mentions: 5.2K
   • Engagements: 24.8M
8. Charlotte Tilbury
   • VIT: 44.6K
   • Mentions: 5.3K
   • Engagements: 23.2M
9. MAC Cosmetics
   • VIT: 43.1K
   • Mentions: 6.3K
   • Engagements: 16.1M
10. Lancôme
    • VIT: 41K
    • Mentions: 3.4K
    • Engagements: 12.4M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 FR Skincare Brands By VIT in 2024

1. Garnier
   • VIT: 95.5K
   • Mentions: 1.4K
   • Engagements: 12.3M
2. L'Oréal Paris
   • VIT: 70.1K
   • Mentions: 2.5K
   • Engagements: 11.8M
3. La Roche-Posay
   
   • VIT: 62.6K
   • Mentions: 2.1K
   • Engagements: 9.1M
4. Mixa
   • VIT: 51.8K
   • Mentions: 1K
   • Engagements: 6.8M
5. CeraVe
   • VIT: 50.3K
   • Mentions: 1.3K
   • Engagements: 6.8M
6. Erborian
   • VIT: 46.7K
   • Mentions: 2.6K
   • Engagements: 10.7M
7. Uriage
   • VIT: 35.8K
   • Mentions: 871
   • Engagements: 3.9M
8. Caudalie
   • VIT: 30.7K
   • Mentions: 2.1K
   • Engagements: 11.8M
9. Kiehl's
   • VIT: 26.1K
   • Mentions: 2K
   • Engagements: 5.6M
10. Eau Thermale Avéne
    • VIT: 25.2K
    • Mentions: 1.7K
    • Engagements: 5.6M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 FR Hair Care Brands By VIT in 2024

1. L'Oréal Paris
   • VIT: 82.6K
   • Mentions: 3.4K
   • Engagements: 15M
2. Garnier
   • VIT: 75.8K
   • Mentions: 986
   • Engagements: 8.7M
3. L'Oréal Professional
   
   • VIT: 48.8K
   • Mentions: 6.2K
   • Engagements: 10M
4. Dyson
   • VIT: 37.5K
   • Mentions: 1.2K
   • Engagements: 10.4M
5. Dessange
   • VIT: 36.2K
   • Mentions: 1.1K
   • Engagements: 6.3M
6. GHD
   • VIT: 28.4K
   • Mentions: 4.6K
   • Engagements: 10.6M
7. Kerastase
   • VIT: 25.3K
   • Mentions: 2.3K
   • Engagements: 4.3M
8. Head and Shoulders
   • VIT: 23.3K
   • Mentions: 67
   • Engagements: 503K
9. K18
   • VIT: 17.1K
   • Mentions: 1K
   • Engagements: 5.5M
10. Redken
    • VIT: 16.1K
    • Mentions: 3K
    • Engagements: 1.8M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Top 10 FR Fragrance Brands By VIT in 2024

1. Dior
   • VIT: 18.5K
   • Mentions: 1.6K
   • Engagements: 5.8M
2. Armani
   • VIT: 15.6K
   • Mentions: 1.2K
   • Engagements: 3.7M
3. Lancôme
   
   • VIT: 15.5K
   • Mentions: 1.6K
   • Engagements: 4.3M
4. YSL
   • VIT: 14.3K
   • Mentions: 1.8K
   • Engagements: 3.2M
5. Paco Rabanne
   • VIT: 12.2K
   • Mentions: 521
   • Engagements: 2M
6. Valentino
   • VIT: 8.8K
   • Mentions: 420
   • Engagements: 1.4M
7. Action
   • VIT: 8.7K
   • Mentions: 332
   • Engagements: 1M
8. Chanel
   • VIT: 8.5K
   • Mentions: 846
   • Engagements: 3M
9. Prada
   • VIT: 7.5K
   • Mentions: 594
   • Engagements: 1.4M
10. Sol De Janeiro
    • VIT: 7.3K
    • Mentions: 428
    • Engagements: 3.5M

Curious to see where your brand ranks? Find out on Traackr’s Brand Leaderboard. You can also get influencer marketing insights about the top-performing beauty brands every month by signing up for our newsletter.

Methodology

This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. The top beauty brand lists were sourced from analyzing influencers in the United States, United Kingdom and France who produced content mentioning at least one of the 2,518 brands from Traackr’s Beauty Brand Leaderboard. 

We analyzed the content produced and shared by these influencers from January 2024 - October 2024. 

What is the Brand Vitality Score (VIT)?

Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper. 

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Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.

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Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.

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Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.

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You can learn more about VIT here.

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