Marketing Insights & Reports

State of Influence: How Fashion Influencers & Fashion Trends Impact Activewear

Take a deep dive into the world of activewear fashion influencers to discover the latest trends, strategies from standout brands, rising influencers, social platform data, and more!
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

This new State of Influence report analyzes content mentioning fashion — specifically in the activewear/fitness category — over the past twelve months (April 2022 - March 2023) in order to uncover strategies and trends being used by top fashion brands and influencers. Some highlights include:

  • The volume of sponsored influencer content decreased over the past twelve months, but video views continued to climb, indicating that consumers remain engaged in short-form video content.
  • Fitness-related content niches like #GymTok and #RunTok are quickly growing in popularity across social media.
  • A handful of activewear trends have emerged over the past year, including tennis attire, flared leggings, one-piece bodysuits, plant-based fabrics, Adidas Sambas, and hiking shoes.

We also take a look at the strategies that leading brands like Nike, Adidas, Gymshark, Lululemon, and Reebok are implementing to create sophisticated and impactful influencer marketing programs.

Marketing Insights & Reports
State of Influence: How Fashion Influencers & Fashion Trends Impact Activewear
Take a deep dive into the world of activewear fashion influencers to discover the latest trends, strategies from standout brands, rising influencers, social platform data, and more!

Stay in the know

Sign up to get new case studies, invites to our events and our monthly influencer marketing newsletter.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Subscribe

Get monthly beauty trend-spotting, data insights, and global beauty brand rankings.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Beauty Brand Leaderboard

An interactive app ranking 1,000+ beauty brands by influencer marketing performance.
Discover Traackr

This new State of Influence report analyzes content mentioning fashion — specifically in the activewear/fitness category — over the past twelve months (April 2022 - March 2023) in order to uncover strategies and trends being used by top fashion brands and influencers. Some highlights include:

  • The volume of sponsored influencer content decreased over the past twelve months, but video views continued to climb, indicating that consumers remain engaged in short-form video content.
  • Fitness-related content niches like #GymTok and #RunTok are quickly growing in popularity across social media.
  • A handful of activewear trends have emerged over the past year, including tennis attire, flared leggings, one-piece bodysuits, plant-based fabrics, Adidas Sambas, and hiking shoes.

We also take a look at the strategies that leading brands like Nike, Adidas, Gymshark, Lululemon, and Reebok are implementing to create sophisticated and impactful influencer marketing programs.

Share The Love

More Resources

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.

Ready to Get Started?