Influencer marketing has quickly risen to the fore as a staple discipline that can directly impact all levels of the funnel (from awareness to sales), and build strong brand loyalty. In fact, 61% of US consumers are more likely to buy a product from a brand if they work with an influencer they know and trust.
Specifically, consumers in the US are keen to purchase fashion products. 46% of consumers said that they are more likely to buy fashion products on social media platforms. So which fashion brands have successfully reached consumers with influencer marketing? Below we offer a list of the top US fashion brands in influencer marketing by the Brand Vitality Score (VIT) in 2023.
P.S. We also created a list of the top 10 beauty brands in 2023, ranked by VIT. Check it out here.
This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. The top fashion brand list was sourced from analyzing influencers in the United States who produced content mentioning at least one of the 883 brands from our Fashion Brand Leaderboard.
We analyzed the content produced and shared by these influencers from January 2023 - October 2023. We defined influencer tiers based on total audience size across all platforms as follows.
Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper.
Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.
Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.
Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.