Traackr x Glossy: State of Influencer Marketing

Traackr and Glossy’s 2021 State of Influencer Marketing report investigates how top brands are building influencer marketing programs to be more sophisticated, measurable, and integrated into the future of ecommerce. 

The report combines Traackr data, results from a survey of 100+ brand and agency marketers, and exclusive insights from executives at Beekman 1802, Dove, and Shiseido. In these pages, you’ll uncover actionable insights about how to improve workflows, standardize performance metrics, measure ROI, and use data to guide strategic decision-making.

Highlights include:

• Survey data on influencer marketing budgets, paid vs organic strategies, social platform and social commerce use, and key challenges
• Insight into what brands are doing to increase the ROI of influencer campaigns, from sales to social impact
• Actionable steps to help you solve measurement pain points, make smarter investments, and future-proof your influencer marketing strategies