State of Influence: Fashion Trends 2023

In the new Fashion State of Influence, we’ll be sharing the top influencer marketing strategies and fashion trends from 2022. 

A few highlights include:

• Sponsored influencer content decreased from the prior year, but video views continued to climb as consumers ate up short-form video content.
• Resale (i.e. reselling new or used items) continued to grow in popularity amongst shoppers and retailers “leaned in”, resulting in share of voice growth in the topic across social media.
• Various fashion trends emerged throughout the year, including barbiecore, ballet flats, upcycling/thrift flipping, platform uggs, tote bags, and indie sleaze.

We also take a look at the strategies that leading brands like Prada, Uniqlo, Primark, Alo Yoga, Gucci, and Adidas are implementing to create sophisticated and impactful influencer marketing programs.