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SOI Briefing: Influencer Marketing Strategies Driving Top Beauty Brands
SOI Briefing: Influencer Marketing Strategies Driving Top Beauty Brands
Past
Upcoming
On Demand
Wednesday, May 18, 2022
at
11:00am ET
How do you measure influencer marketing success? What’s the benefit of content efficiency vs influencer loyalty vs highest Brand Vitality (VIT) score? What brands have performed well in 2022 to date in each metric, and what strategies got them there?
Listen to Traackr’s CMO, Evy Lyons answer all these questions and presents findings from our latest State of Influence (SOI) Beauty report. In this 30 minute briefing she’ll cover:
- Influencer strategies that helped brands like Colourpop, MAC, Fenty Beauty, NYX, and others top the performance charts
- Tips on how to use data and performance analysis to level up your organization’s influencer marketing programs
- Insights on which beauty categories and social platforms performed well in Q1 2022 — with a deep dive on one particular social commerce tactic
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Agenda
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Speakers
Evy Lyons
Chief Marketing Officer, Traackr
@ traackr
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