Top 10 Beauty Brands by VIT in 2022

Top Creators Driving These Brands' Influencer Marketing Success

1. Kylie Cosmetics: VIT 928K

Top 3 Creators

• Kylie Jenner (731k)
• Kris Jenner (42k)
• Kendall Jenner (25.9k)

‍2. Rare Beauty: VIT 456k

Top 3 Creators

• Selena Gomez (195k)
• Sol Pena (15.3k)
• Mikayla Jane Nogueira (6.36k)

‍3. Fenty Beauty: VIT 320k

Top 3 Creators  

• Rihanna (41.8k)
• Golloria (12.3k)
• Monica (11.8k)

4. r.e.m. beauty: VIT 317k

Top 3 Creators

• Ariana Grande (242k)
• Amber Marie (6.76k)
• Mikayla Jane Nogueira (6.62k) 

5. L’Oreal Paris: VIT 308k

Top 3 Creators

• Edward Zo (15.2k)
• Rocio L Soria (14.7k)
• Marjan Tabibzada (8.97k)

‍6. Charlotte Tilbury: VIT 305k

Top 3 Creators

• Victoria Los (12.8k)
• Mikayla Jane Nogueira (9.46k)
• Britney Spears (8.09k)

7. Maybelline: VIT 278k

Top 3 Creators

• Trevor Barrett (17.7k)
• Gigi Hadid (12.1k)
• Monica Ravichandran (9.52k)

8. Colourpop: VIT 272k

Top 3 Creators

• Denitsa Malakova (6.27k)
• Smitha Deepak (5.94k)
• Bailey Sarian (4.41k)

9. Huda Beauty: VIT 268k

Top 3 Creators

• Huda Kattan (28.2k)
• Marjan Tabibzada (16.7k)
• Madina Minna Shrienzada (10.4k)

10. MAC Cosmetics: VIT 256k

Top 3 Creators

• Johnny Ross (16k)
• Cat Quinn O’Neill (10.2k)
• Bailey Sarian (7.26k)

What is VIT?

In 2019, Traackr introduced the Brand Vitality Score (VIT) to measure the attention your brand earns among influencers. Specifically, VIT measures the visibility, impact and trust of influencer content mentioning your brand. Our goal was to create a system that will actually help you understand how your influencer marketing campaigns are working and what you can do to improve. 

VIT is composed of three elements: 

• Visibility (reach of content),
• Impact (engagement generated)
• Trust (quality of content on brand image). 

Each is measured separately and combined to generate a single score. You can use VIT to measure the success of a post or campaign, create meaningful brand rankings and improve the reliability of your ROI and investment models.

Learn more about VIT and how it differs from EMV.

Methodology

We analyzed influencers in the United States who produced content mentioning one of the 1,737 US beauty brands from our Beauty Brand Leaderboard between January 2022 - October 2022.