Budget Optimization

Align Your Investments with Impact

Take control of your influencer marketing budgets. Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Traackr for Budget Optimization

Launch the interactive tour

Comparing and analyzing the efficiency of our influencer spend has helped us make better investment decisions and improve the ROI of our influencer marketing program.
Lauren Thermos
Director, Global Integrated Media & Marketing Strategy, Revlon

A Complete Influencer Marketing Platform

Benchmarking
Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.
Paid Campaigns
Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.
Competitive Intelligence
Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.
Governance & Compliance
Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.
Measurement Standardization
Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.
Organic Campaigns
Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.
Influencer Discovery & Vetting
Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.
Affiliate Programs & Social Commerce
Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.
Investment Optimization
Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.
Coordination & Visibility
Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.

Calculate Your ROI

See how Traackr increases your return on investment across your influencer marketing programs.
Crunch the Numbers

Ready to learn more about running affiliate programs with Traackr?

Contact Sales
The System of Record for Data-Driven Influencer Marketing
Product
Why Traackr
For Brands
For Ecommerce
For CMOs
For Agencies
Company
About
Customers
Careers
Press
Contact
Use cases
Organic Campaigns
Paid Campaigns
Affiliate Programs & Social Commerce
Influencer Discovery & Vetting
Coordination & Visibility
Governance & Compliance
Investment Optimization
Measurement Standardization
Benchmarking
Competitive Intelligence
Resources
Case Studies
Guides and How-Tos
State of Influence Reports
Newsletter
Don’t miss these
Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
Post a job
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
Calculate your ROI
Latest from the blog
8 Rising Sustainability Influencers to Follow
Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program
4 Tips From hims & hers On Building A Successful Influencer Marketing Program
See More
2022 Best Influencer Marketing Management Platform

Budget Optimization

Align Your Investments with Impact

Take control of your influencer marketing budgets. Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Get a Demo

How Traackr Helps You Align Your Investments with Impact

Budget Calculator

Allocate campaign budgets and negotiate influencer compensation confidently with suggested fees based on past performance.

Global Influencer Payments

Avoid hefty agency fees with an integrated and secure payment solution that streamlines the entire payment process.

Spend Tracking

Track your program spend over time and across markets, brands, campaigns, influencers, and tiers.

Multi-Currency Support

Manage campaigns locally and analyze performance globally with multi-currency support and conversion.

ROI Reporting

Analyze the performance and efficiency of your investments to guide future budget allocation.

Crunch the Numbers

You're in Good Company

Comparing and analyzing the efficiency of our influencer spend has helped us make better investment decisions and improve the ROI of our influencer marketing program.
Lauren Thermos
Director, Global Integrated Media & Marketing Strategy, Revlon

A Complete Influencer Marketing Platform

Advanced Influencer Vetting Insights
Evaluate influencers based on performance, audience quality and value alignment.
Essential Brand Safeguards
Find partners aligned with you using customizable values matching.
Social Commerce that Drives Sales
Generate unique links, track conversions and revenue, and pay commissions.
Scalable Program Management
Gain visibility and standardize measurement frameworks with a global system of record.
A CRM For Your Influencers
Manage influencer relationships in one centralized database.

Ready to learn more about running affiliate programs with Traackr?

Contact Sales
The System of Record for Data-Driven Influencer Marketing
Product
Why Traackr
For Brands
For Ecommerce
For CMOs
For Agencies
Company
About
Customers
Careers
Press
Contact
Use cases
Organic Campaigns
Paid Campaigns
Affiliate Programs & Social Commerce
Influencer Discovery & Vetting
Coordination & Visibility
Governance & Compliance
Investment Optimization
Measurement Standardization
Benchmarking
Competitive Intelligence
Resources
Case Studies
Guides and How-Tos
State of Influence Reports
Newsletter
Don’t miss these
Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
Post a job
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
Calculate your ROI
Latest from the blog
8 Rising Sustainability Influencers to Follow
Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program
4 Tips From hims & hers On Building A Successful Influencer Marketing Program
See More
2022 Best Influencer Marketing Management Platform