Do brands and influencers really understand each other?
In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!
We posed the question "do brands and influencers really understand each other?"
- What can each party do to better understand the other?
- What could concretely result from a better understanding of each other?
Listen up and let us know your thoughts!
Guest info
Geo started her influencer career 10 years ago, working behind the scenes with some of the biggest content creators in the world. she has delivered influencer marketing campaigns for some of the biggest global businesses in numerous sectors such as publishing (Penguin Random House), Beauty (L’Oréal, Benefit, Charlotte Tilbury) and fashion (New Look).
Tired of the negative press, seeing the industry moving further away from human connections, and watching as brands and influencers continue to misunderstand each other, she decided it was time to make a change, and so she launched her consultancy Happy Cat in 2019 to deliver influencer campaigns for brands of all sizes.
In 2020 she cofounded PRISM (pledge of responsibility in social media). A code of ethics. Understanding and committing to responsible, inclusive, and actively progressive social media marketing.
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