State of Influence: Beauty Q1 2022

Traackr’s State of Influence: Beauty Q1 2022 report offers a list of top performing beauty brands in the US, UK and France, through the lens of influencer generated content. 

This new report also investigates how influencers and their audiences are shaping the beauty conversation, and analyzes the strategies that top and rising brands are employing to reach consumers in meaningful and engaging ways. 

Highlights include: 

• Analysis of how paid collaborations, social commerce, and beauty categories performed in Q4 of 2021.
• Top 10 beauty brand influencer programs by VIT, influencer loyalty, and content efficiency.
• Hot trends in the cosmetics, skincare, hair care and fragrance industries. 
• Rising influencers and what makes their content so compelling.