State of Influence: How Fashion Influencers & Fashion Trends Impact Activewear

This new State of Influence report analyzes content mentioning fashion — specifically in the activewear/fitness category — over the past twelve months (April 2022 - March 2023) in order to uncover strategies and trends being used by top fashion brands and influencers. Some highlights include:

• The volume of sponsored influencer content decreased over the past twelve months, but video views continued to climb, indicating that consumers remain engaged in short-form video content.
• Fitness-related content niches like #GymTok and #RunTok are quickly growing in popularity across social media.
• A handful of activewear trends have emerged over the past year, including tennis attire, flared leggings, one-piece bodysuits, plant-based fabrics, Adidas Sambas, and hiking shoes.

We also take a look at the strategies that leading brands like Nike, Adidas, Gymshark, Lululemon, and Reebok are implementing to create sophisticated and impactful influencer marketing programs.