The State of Creator Relationships

Traackr’s 2024 State of Creator Relationships Report offers data from 180+ surveyed influencer marketers, who shared how their organization is approaching creator relationships, what top strategies they are implementing, and where their biggest challenges lie. 

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Some key highlights and insights:

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• Are brands lacking visibility into their own creator communities? Only 16% of marketers reported that they track the amount of churned creators from their brand. ‍

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• Short-term creator partnerships persist, despite high cost. 36% of marketers said the average length of a typical contract between their brand and a creator is a single one-time post.‍

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• Product seeding remains #1 strategy for creator acquisition and retention. For both organic and sponsored campaigns, this remains true.

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Download the report to access the full findings.

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