State of Influence: Beauty Trends H1 2023

The new State of Influence, shares insights on strategies and beauty trends being used by some of the top brands and influencers from the first six months of 2023.

Insights Reports

July 26, 2023

In this State of Influence report, we analyzed the first half of 2023 to bring you the strategies, insights, and beauty trends you need to know! A few highlights include:

Beauty influencer content and viewer engagement increased across all regions from the prior year
Trends like underpainting, Barbicore, and “Get Unready With Me” are blowing up
Beauty brands are blurring the lines between makeup and skincare

We also take a look at the strategies that leading brands like L'Oréal Paris, MAC Cosmetics, Function of Beauty, Rare Beauty, Garnier, and La Roche-Posay are implementing to create sophisticated and impactful influencer marketing programs.

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