SXSW 2024: Is Socially Responsible Influencer Marketing Possible?
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This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”
You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.”
During the conversation, you’ll learn
- How brands can effectively and authentically bring brand purpose into their marketing strategy
- How to work with creators to amplify your key message
- How to measure the success of your social initiatives and brand growth
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
Listen nowSee which brands are leading the way in influencer marketing with our real-time performance leaderboard.
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