Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA

Curious, agile, and creative. 

These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.

Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.

In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work.

During the conversation, Elena also shares

• The biggest myths in influencer marketing 
• The importance of trusting your creativity 
• The power of building influencer relationships (and why you shouldn’t underestimate it!)
• The significance of ownable moments
• The number one way to convince your executive team that your influencer program is worth it