Managing a diverse set of commerce channels
In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.
“Having the option to buy something on your mobile phone, in a store, or on your TV is absolutely critical in maintaining that brand experience throughout those channels.” - Tomei Thomas, CEO of Beekman 1802
During the conversation, Tomei shares
- How word-of-mouth marketing is at the core of the business
- The value of using core values in every aspect of the business
- How to effectively use TikTok to drive business goals
- The future of selling beauty products
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
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