Being brave on TikTok, Part 1
This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.
“It’s actually what we talk about with our clients today. Bravery is huge. You have to be brave to come on our platform and release control, especially for CPG clients and traditional clients. Releasing control to the hands of an unknown is scary but the payoff and the reward is sky’s the limit.” - Amy Oelkers, Vertical Director of CPG, Global Business Solutions at TikTok
During the conversation, Dustin and Amy share
- How TikTok makes creators feel safe
- How creators and brands need to be brave on the platform
- How to approach creators with your brand’s story and values
Want to hear the whole conversation? Click here to listen to part 2!
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
Listen nowSee which brands are leading the way in influencer marketing with our real-time performance leaderboard.
View brand leaderboard
Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality
Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships
Level up your creator marketing expertise
Get industry insights and updates straight to your inbox.