In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).
"Really allow [creators] to sell for you in their own way because when it becomes forced that’s when things fall apart.” - Chira Schaad, VP of Content and Services at L’Oréal
During the conversation, Chira shares
- How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)
- How brands can help creators by being authentic
- The future of the customer experience of buying beauty products
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
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