L’Oréal x Traackr: Influence, Advocacy & Social Commerce in 2021

February 10, 2021
11:00am EST

A Conversation with Mariska Konkoly, Influence, Advocacy & Social Commerce Director, France, L’Oréal 

Mariska Konkoly leads social commerce, advocacy, influence marketing and affiliation strategy for L’Oreal in France. She has a unique vantage point, overseeing initiatives across a large portfolio of brands. In this talk, Mariska will share her experience building successful programs and adapting to the rapidly changing times. Listen to one of the top global experts share her experience on topics such as: 

  • How have influencer, advocacy and social commerce strategies evolved? 
  • What does success look like in 2021? 
  • How is L’Oreal approaching social commerce with its influencer partners? 
  • How do advocacy and influencer programs differ in 2021? What makes each successful? 
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February 10, 2021
11:00am EST


Mariska Konkoly
Influence, Advocacy & Social Commerce Director France, L’Oréal
Evy Lyons
Vice President of Marketing, Traackr


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