Workshop: The Art of the Brief

A great brief is deceptively difficult to create. That’s why we partnered with advocacy marketing expert and founder of Happy Cat Agency, Geo West, to break down The Art of the Influencer Brief with you live! Geo has spent the last decade working with influencers and top tier brands including Charlotte Tilbury, Benefit and L’Oreal. She will explain how to best communicate your brand’s needs and expectations to your influencer partners, enabling their creativity and your brand to shine.

In this 45-minute workshop recap, you'll learn:

• How to create a rock-solid brief that harnesses your influencer’s creativity
• How to use the “when, what, why and how” to create a brief
• How to select well-aligned influencers in the first place
• Examples of successful (and less-than-successful) briefs to inspire your next campaign