A No-Nonsense Approach to Influencer Marketing Measurement

January 19, 2021
12:30pm EST

Join us for a workshop on influencer marketing measurement with featured guest, Lauren Thermos, Director of Global Media & Marketing at Revlon and cofounder of Cut the Crap, a strangely sensical marketing event that highlights the meaningful over the trendy. You'll learn how to:

  • Identify and set the right objectives for your influencer marketing campaigns
  • Understand the 3 categories of influencer marketing metrics and how they work together
  • Create a measurement plan that drives continuous improvement
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January 19, 2021
12:30pm EST


Lauren Thermos
Director of Global Media & Marketing, Revlon & Cofounder, Cut the Crap
Evy Lyons
Vice President of Marketing, Traackr


Introduction & Networking
Common Measurement Traps
Components of Effective Influencer Marketing Measurement
Questions & Answers
Wrap Up

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