A Measurement Framework for Driving Influencer Marketing Performance

Influencer marketing has quickly become a staple of the marketing mix, with spending projected to reach $4.14 billion in the US before the end of the year. However, influencer marketing has historically been difficult to measure and many organizations have struggled to ground their investments in data-driven strategies.

Holly Jackson, global director of professional services at Traackr, and Halie Soprano, senior influencer marketing consultant at Traackr, share the measurement framework that some of the largest spenders in influencer marketing use to improve performance.

You will learn:

• What sophisticated influencer marketing measurement looks like, and what you might be missing today
• How to unpack influencer marketing metrics to identify strategic levers for improving your programs 
• How to set concrete, realistic, yet meaningful goals that make sense for your business and help your team improve performance

Webinar is in partnership with eMarketer.