Webinar

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Event

A Measurement Framework for Driving Influencer Marketing Performance

Influencer marketing has quickly become a staple of the marketing mix, with spending projected to reach $4.14 billion in the US before the end of the year. However, influencer marketing has historically been difficult to measure and many organizations have struggled to ground their investments in data-driven strategies.

Holly Jackson, global director of professional services at Traackr, and Halie Soprano, senior influencer marketing consultant at Traackr, share the measurement framework that some of the largest spenders in influencer marketing use to improve performance.

You will learn:

  • What sophisticated influencer marketing measurement looks like, and what you might be missing today
  • How to unpack influencer marketing metrics to identify strategic levers for improving your programs 
  • How to set concrete, realistic, yet meaningful goals that make sense for your business and help your team improve performance

Webinar is in partnership with eMarketer.

Save the date

June 13, 2022
 at 
2:00pm ET

Speakers

Halie Soprano
Senior Influencer Marketing Consultant at Traackr
Holly Jackson
Director Global Services at Traackr

Agenda

Webinar
Event

A Measurement Framework for Driving Influencer Marketing Performance

Influencer marketing has quickly become a staple of the marketing mix, with spending projected to reach $4.14 billion in the US before the end of the year. However, influencer marketing has historically been difficult to measure and many organizations have struggled to ground their investments in data-driven strategies.

Holly Jackson, global director of professional services at Traackr, and Halie Soprano, senior influencer marketing consultant at Traackr, share the measurement framework that some of the largest spenders in influencer marketing use to improve performance.

You will learn:

  • What sophisticated influencer marketing measurement looks like, and what you might be missing today
  • How to unpack influencer marketing metrics to identify strategic levers for improving your programs 
  • How to set concrete, realistic, yet meaningful goals that make sense for your business and help your team improve performance

Webinar is in partnership with eMarketer.

By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.
A Measurement Framework for Driving Influencer Marketing Performance
June 13, 2022
 at 
2:00pm ET

Subscribe for insights

By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Save the date

June 13, 2022
 at 
2:00pm ET

Speakers

Halie Soprano
Senior Influencer Marketing Consultant at Traackr
Holly Jackson
Director Global Services at Traackr

Agenda

Ready to Get Started?