Traackr’s Chairman reveals how private equity firms can leverage IRM technology to enable revenue increases, cost savings and productivity increases.
Find out how leading technology organizations reach technical experts who shape industry opinion of their products and directly impact purchase decisions.
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.
From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.
Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.
Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.
Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.