Evy Wilkins is the VP of Account Based Marketing at Traackr. She’s spent the last 10 years working with early stage startups to define their brands and develop their positions as thought leaders. As Traackr’s first marketing hire, Evy helped define the practice of authentic, relationship-driven influencer marketing that’s at the heart of Traackr’s technology. Prior, Evy worked in biodiversity conservation, project planning, fundraising and managing stakeholder communications. A native of Minnesota, Evy’s lived in Europe and Africa. If she's not in the office, you'll find her at the nearest CrossFit gym.
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.