How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.
Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.
With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.
How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.
Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.
Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.
In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.