This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.
After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.