Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.
After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.
We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.
How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.