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Understand how to measure your influencer marketing activities and map them to business goals.
Explore how brands scale influencer programs with in-house centers responsible for influencer marketing measurement, standardization and cross-functional coordination.
This second edition of our annual global research report co-written with Brian Solis evaluates the current state of influencer marketing and predicts the strategic evolution of the practice.
Based on data from 1,000 global beauty influencers and interviews with marketing executives, this report provides organizations with unprecedented insights to navigate their influencer marketing strategies.
With insights from 10 industry experts, uncover six seismic shifts in the B2B marketing landscape that expose the common challenges when implementing and scaling influencer marketing.
A customer-centric blueprint for your enterprise-grade influencer marketing program.
Discover Influence 2.0 and the world of influencer relations. Written by Brian Solis, Principal Analyst at Altimeter Group, this research report reveals new data to help you align influencers with the customer journey, and foresee the potential impact on your business.
In this new eBook, you’ll get a dual perspective from influencers and brands on how to pair up with the right influencers for long-term success.
Discover the nine influencer marketing challenges impeding growth for luxury brands
Redeem your influencer marketing strategy and salvage your customer relationships with this 12-step program.
Discover how to build, grow, and scale impactful relationships with influencers through engagement.
Co-created with hubspot.
Learn about five ways content marketing & influencer strategy work together.
An influencer identification strategy that ties directly to your business goals.
An in-depth look at 10 common influencer personas and how to engage with them.
An in depth look at 15 common influencer marketing use cases.
Practical advice & real-life examples from 16 of Earth’s Mightiest Marketers.