Eva Papadimitriou is the Chief Experience Officer at Traackr. She’s responsible for fueling Traackr's growth through world-class user experiences, human-centered product development, a pioneering brand that's redefining marketing, and creative content that intrigues the brain and inspires the heart.
With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.
Let’s take a walk through the evolution of the influencer marketing practice--and what you can expect for the future.
Introducing Traackr's Relationship Funnel: users now have the ability to track the 5 key stages of influencer relationships within the platform.
Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.
Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.
What qualities does a modern sales professional need to posess? We identified these seven key attributes.
The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.
This framework shows how content marketing and influencer strategy can together generate results. To rise above the noise marketers turn to influencers.
Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.
Modern marketers need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. Here are the 10 tips.
We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.
What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.
Now Traackr customers can build more targeted influencer marketing projects in Spanish-speaking regions for Spanish-speaking consumers.
Traackr announces the addition of a very important and powerful new feature, called the Influencer Network Analysis (INA).