MarketingProfs' Rob Zaleski reveals tips for influencer outreach so you can avoid being the one influencers joke about in their private Slack channels.
To stay up-to-date with influencer marketing trends, check out three major growth spurts in the influencer marketing industry.
4 powerful methods to audit your influencer list - weed out influencers that may be wasting your efforts and find new influencers that are right for your brand.
Learn how to build a results driven influencer marketing program for your brand in 3 steps.
The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.
Brand storytelling with influencers is a great strategy. Influencers can help share your messages in ways that resonates with your customers and audience.
How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.
The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”
Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.
In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.
Learn more about competitions that the will award organizations for effectively using influencer marketing to achieve a business outcome.
Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.
There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.