Traackr builds Influencer Relationship Management (IRM) technology that enables brands and agencies to effectively manage, measure and scale influencer strategies while maintaining authenticity. Our technology gives CMOs and their teams the ability to align influencers along the customer journey, impacting buying decisions at each moment-of-truth with trustworthy touch points. Traackr’s SaaS platform powers leading influencer programs for B2B and B2C global enterprises such as L'Oréal, The Coca-Cola Company, Samsung, Microsoft, Intel, SAP, Orange, USAA, Merck, Roche and Capital One. Traackr is headquartered in San Francisco with offices in Boston, New York, and London.
MarketingProfs' Rob Zaleski reveals tips for influencer outreach so you can avoid being the one influencers joke about in their private Slack channels.
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4 powerful methods to audit your influencer list - weed out influencers that may be wasting your efforts and find new influencers that are right for your brand.
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The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.
Brand storytelling with influencers is a great strategy. Influencers can help share your messages in ways that resonates with your customers and audience.
How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.
The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”
Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.
In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.
Learn more about competitions that the will award organizations for effectively using influencer marketing to achieve a business outcome.
Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.
There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.