Tatiana Beale is a strategic marketer and storyteller. As Head of Content at Traackr, an influencer relationship management platform, Tatiana focuses on helping marketers bolster their competitive strategies via influencer relations content. Prior to joining Traackr, Tatiana worked for Anaplan, the smart business platform, where she led content strategy for the sales performance management business unit. When she’s not creating content, Tatiana loves to cook healthy meals, relax near the ocean, and spend time with her family’s Jack Russell Terrier, Coco (whenever possible!).
From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.
Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.
In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording.
Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.
Uncover new insights from Influence 2.0, a landmark study among major brands that evaluates the current and future state of influencer marketing.
In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.
In this industry interview, learn why "championing the voice of the influencer" makes the message authentic and believable, enabling brands to build trust.
Get access to first-of-a-kind data on the current and future state of influencer marketing to connect influencers, buyer behaviors, and the customer journey.
In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program.
Gain insights on the ten types of influencers so you can take a walk in their shoes to understand who they are and what they care about.
Discover 5 key questions to ask when choosing an influencer marketing platform, things that can give you the confidence that you'll achieve measurable success.
Gain insights into executing an influencer marketing strategy in this new video featuring Traackr's CEO. Find out the key challenges and how to overcome them.
In this post, you’ll get 8 exclusive insights into gaining the attention of your target influencers. Are you ready to get more from your influencer marketing?
Transforming an organization in the digital era has become an imperative for all CMOs. Learn how 3 top CMOs will tackle this endeavor at Forbes CMO Summit.
For this eBook, we got together with top influencers and marketers to discuss how to unlock greater influencer participation & success.
Insights from Content Marketing World cover why marketing is so impatient, how to use inside jokes in email marketing, and why great marketers break the rules.
Hear from Konstanze Alex-Brown at Dell on when to curate, when to collaborate, and how to scale B2B social influencer marketing.
Is influencer marketing worth it? Learn the true value from multiple angles: market trends, the impact on customer relationships, gains in ROI and more.
Get insights from the godfather of content marketing on how to combine influencer marketing and content in this useful post from Traackr.
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Continue your path toward influencer marketing proficiency with these insights from Traackr and Mark Schaefer on aligning with the buyer’s journey.
Learn how SAP, a global leader in enterprise software solutions, approaches influencer marketing to better reach its B2B audience.
If you had to take an influencer marketing exam right this second, would you ace it? Join us on a journey to uncover influencer marketing best practices.
Influencer marketing is everywhere. Here are the top curated resources to help marketers in filtering the noise to pinpoint what’s real and what’s a hoax.
Why should you care about a customer-centric approach to influencer marketing? Get proven, influencer-driven insights to keep the big picture in mind.
Actionable tips to align your influencer and content strategies so your marketing efforts reach the right people every time.
Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?
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Learn how Orange France engaged influencers to launch Homelive, a brand new product for its IoT (Internet of Things) service.
Avoid falling into the biggest trap when it comes to influencer marketing. Check out what skills will make or break your influencer marketing program.
Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.
Traackr, the leading platform for Influencer Management, announces major development in its capability with the release of its Marketplace for Influencer Love.
Watch this video and see how Travelocity kicked off its influencer marketing program to build a meaningful, inspirational community.
Discover what's plaguing most marketers, how marketers can overcome seemingly endless obstacles, and what’s on the horizon for the future of marketing.