Leveraging years of success in technology startups, Robbie pushes Traackr to the next level.
Traackr's Chairman explores why influencers enable Space 2.0 to expand the conversation wider and reveals how the leading player has dominated the category.
In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.
In his latest 'View from the Boardroom' blog series post, Traackr's Chairman of the Board shares his take on Tesla's latest play in Influencer Marketing.
Traackr's Chairman of the Board reveals why having a global perspective provides a competitive differentiation in this world.
The social networks used and the way people use them are drastically different by geography, creating the need for locally-managed influencer programs.
Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.
With effective management and communication platforms, international expansion can be far less costly and much more effective than in past years.