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Online Travel Agencies are often seen as cold and purely transactional. By building a community of influential travel experts, Travelocity aimed to flip that perception. As a result, Travelocity created a more human, authentic connection with its audience—and achieved a powerful surge in brand impressions (+1,200%) and mentions (+1,000%) in the process.
Read the Travelocity case study and learn to:
- Increase brand visibility by working with influencers to create content
- Create rapport with influencers by inviting them to value-driven events
- Manage ongoing, strategic relationships with key influencers to scale business impact- Measure and quantify influencer marketing KPIs
- Empower influencers by getting them to rally behind a mascot (i.e. Travelocity’s Roaming Gnome)