How Travelocity increased brand awareness

Travelocity Case Study

How Travelocity’s influential community generated a powerful surge in brand awareness.

Online Travel Agencies are often seen as cold and purely transactional. By building a community of influential travel experts, Travelocity aimed to flip that perception. As a result, Travelocity created a more human, authentic connection with its audience—and achieved a powerful surge in brand impressions (+1,200%) and mentions (+1,000%) in the process.

Read the Travelocity case study and learn to:
- Increase brand visibility by working with influencers to create content

- Create rapport with influencers by inviting them to value-driven events

- Manage ongoing, strategic relationships with key influencers to scale business impact- Measure and quantify influencer marketing KPIs
- Empower influencers by getting them to rally behind a mascot (i.e. Travelocity’s Roaming Gnome)