(FR) The CMO dashboard for influencer marketing

(FR) Get a holistic view of how your brand and competitors stack up among influencer content in your market with Influencer Market Benchmark (IMB). This platform provides market-level rankings and competitive insights required to align your influencer strategy with business goals, optimize investments, and earn a greater share of influential voice.

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(FR) Benchmark brand performance and optimize your investments

(FR) Brand leaderboard

(FR) Measure your share of voice in the market and rank brands by a rich set of metrics to understand competitive behaviors.

(FR) Category benchmarking

(FR) Analyze how your brand and competitors are performing within their category, and measure your market share across multiple categories.

(FR) Influencer coverage across tiers

(FR) Measure the impact of all types of influencers in your country, from celebrities to nano influencers.

(FR) Paid & organic performance

(FR) Compare the performance of your paid and earned influencer strategies against your competitors and gain insights into how they are working with influencers.

(FR) Platform analysis

(FR) Measure consistently across key social platforms and understand where to focus your efforts for the most impact.

(FR) Brand Vitality Score (VIT)

(FR) Measure your share of voice in the market and rank brands by a rich set of metrics to understand competitive behaviors.

(FR) Brand leaderboard
(FR) Category benchmarking
(FR) Influencer coverage across tiers
(FR) Paid & organic performance
(FR) Platform analysis
(FR) Brand Vitality Score (VIT)

(FR) How a Global Brand Manages Inbound Influencer Requests at Scale

(FR) Learn how Meliá Hotels International implemented Traackr to support a data-driven influencer evaluation process to ensure partners were aligned with business goals.

(Fr) What our customers say

(FR) “IMB has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences. Creating a consistent benchmark for us to measure brand love compared to top competitors provides a clear pathway for us to evaluate our influencer marketing strategies and reap the most reward from our investments.”

Marc Duquesnoy

(FR) Social Media Performance Director, L’Oreal

(Fr) Learn more about our platform