Test Table

Makeup

Skincare

Hair Care

Fragrance

Instagram

United States

Nano

1k+

3.82%

3.31%

2.66%

4.25%

Micro

10k+

2.86%

2.57%

2.09%

3.23%

Mid

50k+

2.36%

2.02%

1.75%

1.94%

Macro

500k+

1.79%

1.14%

1.14%

1.86%

Mega

1M+

1.59%

1.36%

1.55%

1.49%

VIP

5M+

1.00%

0.75%

0.98%

1.38%

Instagram

France

Nano

1k+

4.65%

5.68%

3.24%

5.47%

Micro

10k+

4.06%

3.77%

2.63%

4.61%

Mid

50k+

2.67%

1.90%

2.40%

1.85%

Macro

500k+

3.06%

2.56%

2.76%

1.79%

Mega

1M+

3.30%

2.02%

2.33%

1.32%

VIP

5M+

2.25%

1.69%

2.80%

0.87%

Instagram

United Kingdom

Nano

1k+

3.47%

3.60%

2.05%

4.75%

Micro

10k+

3.17%

2.25%

1.70%

2.31%

Mid

50k+

2.65%

1.86%

2.17%

2.04%

Macro

500k+

1.85%

1.80%

1.32%

1.52%

Mega

1M+

2.57%

1.54%

1.60%

1.61%

VIP

5M+

4.18%

0.83%

2.08%

1.47%

Instagram

Germany

Nano

1k+

4.36%

3.59%

2.92%

4.57%

Micro

10k+

3.04%

2.93%

2.37%

2.59%

Mid

50k+

2.28%

1.84%

2.10%

1.43%

Macro

500k+

2.23%

1.52%

2.40%

1.43%

Mega

1M+

3.17%

2.13%

2.24%

1.83%

VIP

5M+

0.80%

1.04%

1.78%

0.50%

TikTok

United States

Nano

1k+

9.80%

7.52%

8.48%

9.44%

Micro

10k+

5.38%

5.33%

5.94%

7.74%

Mid

50k+

2.95%

2.35%

4.16%

4.43%

Macro

500k+

2.37%

1.68%

3.21%

5.66%

Mega

1M+

1.79%

1.40%

1.87%

1.03%

VIP

5M+

1.97%

1.56%

1.65%

0.87%

TikTok

France

Nano

1k+

10.97%

3.61%

5.17%

7.71%

Micro

10k+

5.35%

1.68%

1.44%

5.78%

Mid

50k+

2.87%

1.43%

3.10%

1.89%

Macro

500k+

2.76%

2.20%

1.58%

0.62%

Mega

1M+

1.85%

1.67%

6.13%

1.68%

VIP

5M+

1.53%

1.07%

1.04%

0.80%

TikTok

United Kingdom

Nano

1k+

9.36%

13.32%

18.70%

4.06%

Micro

10k+

3.85%

4.28%

2.56%

3.04%

Mid

50k+

2.95%

3.16%

2.75%

2.83%

Macro

500k+

1.48%

2.69%

1.25%

1.88%

Mega

1M+

1.73%

1.11%

1.26%

1.24%

VIP

5M+

2.21%

1.29%

1.81%

0.44%

TikTok

Germany

Nano

1k+

6.75%

4.53%

1.18%

2.32%

Micro

10k+

4.98%

7.22%

7.76%

0.83%

Mid

50k+

3.08%

2.28%

4.46%

4.25%

Macro

500k+

0.85%

2.10%

3.60%

2.06%

Mega

1M+

2.27%

1.23%

1.82%

0.50%

VIP

5M+

0.95%

0.66%

0.62%

1.05%

YouTube

United States

Nano

1k+

2.01%

1.42%

2.05%

1.55%

Micro

10k+

1.29%

1.05%

1.23%

1.36%

Mid

50k+

0.97%

0.72%

0.63%

0.97%

Macro

500k+

0.90%

0.50%

0.61%

0.66%

Mega

1M+

0.99%

0.48%

0.67%

0.87%

VIP

5M+

0.45%

0.42%

0.55%

0.32%

YouTube

France

Nano

1k+

3.78%

3.80%

4.51%

4.71%

Micro

10k+

2.02%

1.22%

1.39%

3.52%

Mid

50k+

1.31%

1.26%

1.13%

1.02%

Macro

500k+

1.46%

1.42%

1.30%

0.68%

Mega

1M+

1.09%

0.93%

0.84%

0.96%

VIP

5M+

1.35%

0.38%

0.46%

0.53%

YouTube

United Kingdom

Nano

1k+

1.43%

1.61%

1.63%

1.42%

Micro

10k+

1.13%

1.02%

1.18%

1.26%

Mid

50k+

0.85%

0.87%

1.03%

0.98%

Macro

500k+

0.86%

0.78%

0.38%

0.78%

Mega

1M+

0.29%

0.41%

0.56%

0.53%

VIP

5M+

0.12%

0.10%

0.18%

0.19%

YouTube

Germany

Nano

1k+

4.42%

3.91%

3.66%

4.51%

Micro

10k+

2.04%

1.91%

1.83%

1.63%

Mid

50k+

1.34%

0.76%

0.69%

0.85%

Macro

500k+

0.53%

0.60%

0.47%

0.71%

Mega

1M+

0.55%

0.58%

0.65%

0.62%

VIP

5M+

1.67%

0.33%

0.21%

0.03%

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