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Measurement & Reporting

Playbook: How Market Leaders Measure Influencer Marketing

Avoid measuring for measurement's sake. Drive continuous improvement with this framework.
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In this new playbook, we share a framework for measuring influencer marketing that’s emerging out of market leading organizations.

You’ll learn about:

  • The 3 categories of influencer marketing metrics
  • The role each plays in measuring your influencer marketing strategy
  • How to leverage them together to drive continuous improvement

This framework reflects the ambitions these innovators have for the practice of influencer marketing and its role within their organizations–one that consists of not just having a seat at the table, but a seat at the head of the table.

Measurement & Reporting

Playbook: How Market Leaders Measure Influencer Marketing

A playbook for measuring influencer marketing that’s emerging out of market leading organizations.


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