State of Influence Beauty Trends H1 2023

Need some fresh inspo for your next influencer campaign? Wondering which social platform will get you the most engagement?

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In this report, we analyzed the first half of 2023 to bring you the strategies, insights, and trends you need to know! A few highlights include:

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  • Video views for influencer content in Makeup, Skincare, Hair Care, Fragrance are up from the prior year
  • Trends like underpainting, Barbicore, and “Get Unready With Me” are exploding
  • Beauty brands are blurring the lines between makeup and skincare

We also take a look at the strategies that brands like L'Oréal Paris, MAC Cosmetics, Function of Beauty, Rare Beauty, Garnier, and La Roche-Posay are implementing to create sophisticated and impactful influencer marketing programs.

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“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”