State of Influence Beauty Trends H1 2023

Need some fresh inspo for your next influencer campaign? Wondering which social platform will get you the most engagement?

In this report, we analyzed the first half of 2023 to bring you the strategies, insights, and trends you need to know! A few highlights include:

  • Video views for influencer content in Makeup, Skincare, Hair Care, Fragrance are up from the prior year
  • Trends like underpainting, Barbicore, and “Get Unready With Me” are exploding
  • Beauty brands are blurring the lines between makeup and skincare

We also take a look at the strategies that brands like L'Oréal Paris, MAC Cosmetics, Function of Beauty, Rare Beauty, Garnier, and La Roche-Posay are implementing to create sophisticated and impactful influencer marketing programs.

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