Optimize Influencer Investments with Data-Driven Decisions

If you were handed $50k to add to your influencer marketing program, would you know how to invest it most effectively? 

This paper articulates how data-driven influencer marketing strategies enable cost savings, performance, and budget optimizations at scale by empowering marketers to:

  • Partner with the highest quality and most appropriate influencers for a given brand, campaign, or target audience.
  • Compensate influencers based on historical performance rather than audience size.
  • Track spend over time and across geographies, brands, campaigns, and influencers.
  • Analyze and compare the performance and efficiency of investments to guide future budget allocation.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.