IMPACT 23 | UK Influencer Marketing Impact Report

The power of influencers is undoubtedly on the rise, thanks to the central role that social media and the creator economy now play in consumer life. There’s an overarching sense that influencers impact consumers — but what impact exactly?

How do influencers and social platforms affect content consumption, brand affinity, and purchase behaviour?

We asked 500 consumers.

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Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.

“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”