Infographic
What does the next gen of sales execs look like? The anatomy of the modern sales pro is comprised of these 7 key attributes.
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We just launched our Budget Optimization toolset designed to help you track spend, analyze performance, and, ultimately, optimize your ROI.
Success stories
We asked Rachel Clay, influencer marketing and luxury brand expert, to discuss the place of luxury brands in treacherous times.
Success stories
We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.
Top Influencers
Brands are shrinking their marketing budgets, but what does that mean for influencer marketing? We asked a full-time influencer to answer this question for us.
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Influencers need to be intentional about their language and marketers need to be cautious about choosing partners that represent their brand’s message.
How to
How can you evolve your influencer marketing strategy over the next few months to ensure you can rebound successfully as we come back from COVID-19?
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As of today, you can now discover and vet Twitch creators based on the content and performance of their live streams.
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We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.
Success stories
We’re sharing our advice on how to adjust your Q2 influencer marketing strategy to fit into the realm of our “new normal.”
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What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.
How to
Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.
How to
Together with B2B influencer Katie Martell, we answered your most pressing questions on how to communicate in the age of COVID-19.
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Marketing that panders to women’s history month is pervasive, and has dangerous implications on both the movement and brands.
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We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?
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Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.
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Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.
Top Influencers
In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.
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In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.
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As podcasts continue to grow in popularity and numbers, they are proving to be a great option not only for entertainment, but for professional development.
Success stories
With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.
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Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.
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Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.
How to
The 2019 Statue of Influence: Beauty report decodes top influencer marketing strategies, now brought to life in this handy infographic.
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From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.
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Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.
How to
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.
Success stories
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
How to
Influencers and their followers alike are becoming ever more vocal about the industry's waste.
Trending at Traackr
Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.
How to
Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 
Success stories
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 
Success stories
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
How to
Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.
Success stories
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
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Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.
How to
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
Top Influencers
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
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Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
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Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
Top Influencers
One of the most influential cocktail experts explains how beverage brands can succeed in influencer marketing by working collaboratively with influencers.
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Traackr has been awarded 2 gold awards at IMA19. Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools
Top Influencers
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
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Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.
Top Influencers
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
How to
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.
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Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.
How to
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
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With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers.
Top Influencers
This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
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In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.
How to
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
Success stories
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
Success stories
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
How to
Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.
Success stories
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
Top Influencers
Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.
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After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
Top Influencers
Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.
Success stories
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
Success stories
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
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In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.
Top Influencers
We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.
How to
How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.
Success stories
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.
Top Influencers
Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.
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With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.
Success stories
How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.
How to
Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
How to
Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.
Top Influencers
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
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"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.
How to
Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.
Top Influencers
In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.
Success stories
Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.
Top Influencers
Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields.
Top Influencers
Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).
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See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing.
How to
To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.
Top Influencers
Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.
How to
Find out why influencer marketing should be part of your change management plan and discover the 10 priorities organizations are addressing.
How to
Gain consumer trust by connecting with the communities you care about, partnering long-term with influencers, and sharing your customer’s aspirations.
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Find out how leading technology organizations reach technical experts who shape industry opinion of their products and directly impact purchase decisions.
How to
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
Top Influencers
Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.
How to
From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.
How to
Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.
How to
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
Success stories
To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.
Top Influencers
Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.
Trending at Traackr
Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.
Success stories
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
Top Influencers
Before you attend the first-ever influencer marketing track at CMworld, get to know the 19 speakers who are leading these online conversations.
Trending at Traackr
Traackr’s Chairman reveals how private equity firms can leverage IRM technology to enable revenue increases, cost savings and productivity increases.
Success stories
Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.
Top Influencers
See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.
Trending at Traackr
Discover why Traackr is the most global influencer marketing platform on the market, and see the latest updates to its language support and country coverage.
Top Influencers
Find out how NYC media company Brunch Boys works with major consumer brands, such as Delta and Macy’s, and why it matters to your influencer outreach strategy.
How to
In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.
Trending at Traackr
In this interview post, Jon Miller, CEO and Co-Founder at Engagio reconnects with Traackr's CMO to discuss the market fit for IRM and Account Based Marketing.
How to
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
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