Influencer Marketing 101
What does the next gen of sales execs look like? The anatomy of the modern sales pro is comprised of these 7 key attributes.
How To
As the planet’s temperature rises, so does consumer interest in eco-friendly lifestyles, and sustainability is now not only expected, but demanded.
Internet Culture
Where do luxury brands go from here? Here are three ways to succeed in 2020
Traackr News
The Traackr Academy is a set of online training resources where new & existing users can deepen their expertise in Traackr’s data-driven influencer platform.
Success Stories
In the latest episode of The Fast Traack, our CEO, Pierre-Loic Assayag interviewed Firdaous El Honsali, Director of Global Communications at Dove
Traackr News
As we close out Q3 2020, we wanted to provide a quick recap of the latest additions to Traackr and a preview of what’s coming soon.
Traackr News
Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands.
Traackr News
How to use Traackr’s Global Influencer Payments solution to automate your entire payment process.
Traackr News
Provide trackable links to your influencers and report on their ability to drive clicks and conversions.
Traackr News
We’re proud to announce that once again Traackr won several awards, and particularly to have been crowned the Gold winner for Best Relationship Management Tool
Internet Culture
Despite the ongoing conversation on sustainability, influencers are still promoting fast fashion. We are unpacking why this is still happening.
Trend Lightly
The Summer 2020 protests have brought attention to racial inequality in the United States. For Black fashion influencers, it's also resulted in follower growth.
How To
Examples and ways that organic partnerships add value to your influencer marketing program.
Traackr News
How to use Traackr to discover influencers who are already driving organic impact for your brand.
Top Influencers
A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best!
Top Influencers
Diversity is more important than ever. Here are 9 influencers we think you should add to your roster!
How To
This week on The Fast Traack podcast we have the enormous pleasure of interviewing the team behind Taraji P. Henson’s TPH haircare.
Traackr News
Scale your influencer strategy across APAC while establishing a consistent and coordinated global influencer program.
Trend Lightly
Take the time to understand what joining the movement, as an ally, really looks like.
How To
In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.
Traackr News
As we close out Q2 of 2020, we wanted to take a moment to provide a quick recap of the latest additions to Traackr...
How To
Within the last decade, the evolution of social media accompanied by the increase in influencer marketing has forced the FTC to quickly adapt.
Traackr News
For change to happen, we need actions more than words, and we want our small company to do its part.
Traackr News
This certification demonstrates Traackr's effort and commitment in ensuring global data privacy compliance for our customers.
Success Stories
On The Fast Traack podcast we spoke with Bailey DuMont on how she built Ancient Nutrition’s ambassador program by combining data and relationship building.
Traackr News
We just launched our Budget Optimization toolset designed to help you track spend, analyze performance, and, ultimately, optimize your ROI.
Success Stories
We asked Rachel Clay, influencer marketing and luxury brand expert, to discuss the place of luxury brands in treacherous times.
Success Stories
We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.
Internet Culture
Brands are shrinking their marketing budgets, but what does that mean for influencer marketing? We asked a full-time influencer to answer this question for us.
Trend Lightly
Influencers need to be intentional about their language and marketers need to be cautious about choosing partners that represent their brand’s message.
How To
How can you evolve your influencer marketing strategy over the next few months to ensure you can rebound successfully as we come back from COVID-19?
Traackr News
As of today, you can now discover and vet Twitch creators based on the content and performance of their live streams.
Trend Lightly
We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.
How To
We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”
Internet Culture
What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.
How To
Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.
How To
Together with B2B influencer Katie Martell, we answered your most pressing questions on how to communicate in the age of COVID-19.
Trend Lightly
Marketing that panders to women’s history month is pervasive, and has dangerous implications on both the movement and brands.
Internet Culture
We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?
Traackr News
Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.
Internet Culture
Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.
Internet Culture
In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.
Trend Lightly
In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.
Internet Culture
Podcasts are proving to be an entertaining option for professional development. Here are our top 10 marketing podcasts of 2020.
Internet Culture
With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.
How To
Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.
Traackr News
Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.
Traackr News
The 2019 Statue of Influence: Beauty report decodes top influencer marketing strategies, now brought to life in this handy infographic.
Internet Culture
From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.
Internet Culture
Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.
How To
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.
How To
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
How To
Influencers and their followers alike are becoming ever more vocal about the industry's waste.
Traackr News
Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.
How To
Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 
How To
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 
Success Stories
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
How To
Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.
Success Stories
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
How To
Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.
How To
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
Top Influencers
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
Traackr News
Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
Traackr News
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
Top Influencers
One of the most influential cocktail experts explains how beverage brands can succeed in influencer marketing by working collaboratively with influencers.
Traackr News
Traackr has been awarded 2 gold awards at IMA19. Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools
Top Influencers
Discover 10 beverage influencers to follow for their great content, high engagement rates or large, engaged audiences.
Traackr News
Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.
Top Influencers
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
How To
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.
Traackr News
Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.
Internet Culture
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
Traackr News
With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers.
Top Influencers
This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
Traackr News
In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.
How To
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
Success Stories
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
Success Stories
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
How To
Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.
Success Stories
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
Top Influencers
Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.
Traackr News
After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
Top Influencers
Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.
Success Stories
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
Success Stories
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
Traackr News
In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.
Top Influencers
We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.
How To
How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.
Success Stories
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.
Top Influencers
Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.
Traackr News
With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.
Success Stories
How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.
How To
Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
Traackr News
Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.
Top Influencers
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
Traackr News
"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.
How To
Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.
Top Influencers
In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.
Success Stories
Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.
Top Influencers
Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields.
Top Influencers
Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).
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