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Most recent

From Transactional to Relational: Expectations for Influencer Marketing in 2019
Success stories
From Transactional to Relational: Expectations for Influencer Marketing in 2019
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
November 27, 2018
Influencer Marketing at Scale: Mark Schaefer in Conversation with Amanda Duncan of Microsoft
Success stories
Influencer Marketing at Scale: Mark Schaefer in Conversation with Amanda Duncan of Microsoft
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
October 17, 2018
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Success stories
How L’Oréal scales its strategic vision of influencer marketing around the world
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
October 10, 2018
Success stories
Michelin Goes Full Speed Ahead with Influencer Marketing in Northern Europe
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
August 23, 2018
Success stories
Staging a Brand Rebellion: How Amika Scales Authentic Influencer Marketing
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
July 25, 2018
Success stories
Sipsmith: Scaling an Artisanal Gin Globally Through Influencer Marketing
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
June 21, 2018
Success stories
How The Body Shop Works With Influencers To Drive Both Social Change And Product Sales
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.
May 30, 2018
Success stories
How Meliá Hotels International Scales Influencer Marketing Across 7 Brands and 4 Continents
How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.
April 18, 2018
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