Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.