Matters of Influence
™
Categories
How to
Success stories
Top Influencers
Trending at Traackr
Topics
Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices
Products
IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
IRM for AGENCIES
Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
Use Cases
Influencer Discovery
Brand Safety & Values Match
Influencer Vetting
Campaign & Program Reporting
Relationship Management
Influencer Marketing Benchmarking
Customers
Resources
Blog
About Us
Login
Talk to Us
How to
Success stories
Top Influencers
Trending at Traackr
Most recent
Success stories
Winning the Hearts of the Coveted Mid-Tier Influencers
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
November 6, 2019
Success stories
How Influencers & Audiences Drive Diversity in Fashion
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.
September 16, 2019
Matters of Influence
™
Answering every influencer marketing question you’ve ever had.
Topics
Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices
Further reading
Success stories
How Coty Professional Beauty Scales Influencer Marketing with Community
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
September 5, 2019
Success stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
August 7, 2019
Success stories
Influencer Marketing at Scale: Mark Schaefer in Conversation with Amanda Duncan of Microsoft
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
October 17, 2018
Success stories
How L’Oréal scales its strategic vision of influencer marketing around the world
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
October 10, 2018
Success stories
Michelin Goes Full Speed Ahead with Influencer Marketing in Northern Europe
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
August 23, 2018
Success stories
Staging a Brand Rebellion: How Amika Scales Authentic Influencer Marketing
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
July 25, 2018
1 / 7
Next
Subscribe to monthly influencer marketing insights from your peers.
