Internet Culture

Are consumers still finding their social media content on TikTok and Instagram? Who do they follow and trust?

How fashion influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

Beauty and lifestyle creators discuss how they want to partner with brands in 2022 and how they see the beauty industry evolving.

Get inspired by these influencer marketing beauty trend examples from Ayurvedic, a mushroom-based beauty brand.

Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.

See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.