Traackr represents the ascendance of earned media over paid media.
Discussions on brands are no longer controlled by marketers. Influential bloggers, reviewers, gamers and digital creators are now at the center of these exchanges. These online influencers mastered the art of capturing the attention of an audience and sparking conversations on the web around issues, products and brands they care about. What started as a counter-culture is now making an imprint on society and the economy.
Communication professionals realize that they have to acknowledge these exceptional media contributors find a way to collaborate with online influencers. New opportunities are emerging for those ready to lead the transition from “paid” to “earned” media.
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Americans
create web content
on any given day
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Americans
have already rated a product or service
on the internet
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positive impact
of customer endorsment
on retail sales
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helpful votes
for Harriet Klausner’s reviews
on Amazon