Online opinion leaders and experts are the best possible proxy to their audience's needs; their participation in market research development is critical.
Qualitative market research has a very set process to recruit participants for focus groups and interviews. What if we could drastically improve the qualification process for qualitative research candidates?
Traackr redefines the process of recruiting candidates for qualitative research (focus groups and interviews) and provides ways to identify the top online experts and opinion leaders for any topic area or market segment and engage them in the market research process. These individuals represent much more than their own opinion, as they hold unique knowledge and access to their audience. As they exert influence on a specific community, they define market segments and impact the success of a product or service within this segment through their support.
