“Traackr addresses the most painful aspect of our work on social media: finding who we should be engaging.” VP Digital Media, large PR agency.
"Earned" media is not a new concept to PR professionals, it is their livelihood: pitch to the most influential journalists to get press coverage for a client. Earning media presence with top online influencers is very much an extension of a well-oiled PR process.
The main challenges for PR firms is to navigate the social web and identify who are the most relevant and influential online opinion leaders they should contact. The engagement process itself varies from traditional media as rules are still being written on which approaches are acceptable and which aren't. Adaptability of the engagement strategy is paramount to success.
Traackr helps PR firms identify and engage top online influencers in any market and provides a way to measure the impact of the engagement approach.
