Traackr helps marketing professionals earn media presence for their brand, or product with top online influencers.
Most brands have perceived the importance of social media and experimented with social media marketing campaigns. Few have made the leap into collaborative marketing and understood that pushing messages to consumers is a concept of the past.
In the online social media space, people trust and influence people in much stronger ways than traditional marketing campaigns do. This new approach to collaborative marketing means that brands need to identify who they need to talk to in online communities and engage opinion leaders.
Traackr offers a way for marketers to identify and engage top online influencers in any market, and then provides a way to measure the impact of the engagement campaign.
