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Forbes
Who Are the Top 10 Power Influencers in Mobile?
Mobile is perhaps the most important driver of innovation in the 21st century economy, so who are the top power influencers here? Who is influencing how we perceive developments in mobile, how we learn about it and what we know? To find out more about mobile I made use of a new people-search tool called Traackr. Read the full story here.
InsidePR
Inside PR 2.80: Relevance Drives Influence
At the Traackr booth during the PRSA International Conference in Orlando, Martin Waxman took some time to chat with Pierre-Loic about what Traackr is doing, how relevance drives influence, and what types of analytics are now offered through the tool. Listen to the podcast here.
On the Record
HOW TO: Find Influencers Online
One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and relevance in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. Listen to the podcast here.
The Pulse Network
Interview with Traackr's CEO, Pierre-Loic Assayag
Pierre-Loic explains that three percent of the people in online conversations make 90 percent of the impact. Traackr can help brands and agencies find those three percent to impact their bottom line. Watch the video here.
Social Media Explorer
Traackr Makes Influencer Identification Easy, But Not Cheap
Among social media monitoring platforms, there exists a variety of methodologies, interfaces and price points to help you find the right bloggers and online voices to target with your company's outreach. This article takes a look at what Traackr offers. Read the full story here.
Waxing UnLyrical
Want to Identify Online Influencers? Try Traackr
With Traackr, it's not about numbers, or how much you talk to someone on Twitter all day. It's about context, relevance and, therefore, potential influence based on that contextual relevance. Read the full story here.
How soon is now?
Social Media CEO Interview: Pierre-Loic Assayag of Traackr
A seemingly inescapable part of social media marketing surrounds the idea of identifying influencers. I think Traackr is a pretty compelling tool and this conversation with Pierre-Loic demonstrates the depth of thinking they are putting into this. Read the full story here.
Mashable
Connect Your Brand to the Right Online Influencers
As a brand, why should you target small groups of influencers within niches, instead of solely going after the big fish or the biggest online celebrities? Because when you do your homework, targeting the right seven people can reach 350 million. Read the full story here.
Conversation Agent
Traackr is a Way to Keep Score on People
Marketers need better data and information. Rather than betting on one number, you can draw insights into who is engaging about a particular product or topic in your markets. Influence is not generic and marketers on the client side cannot afford to go down the generic search path. Read the full story here.